Judging value of a site when it lacks the usual variables

[jdvjdv]

There have been siilar threads about the value of websites, when it comes to sale/purchase, but nothing like this I can see yet. Sorry if so..

I am thinking of making an offer on a site that looks like this, the idea being to ADSENSE it from the start and change very little to the site itself.

From a purely adsense perspective, how could I judge the value? :

- Great original content spanning back to 2000 that is naturally well linked up.

- Not ranked by Alexa.

- Not monetised in any sense, but could be easily with both adsense and amazon etc.

- No traffic figures, other than a reliable report that during 2004 it had up to 5000 hits a day. Yes, hits, that remarkably unhelpful term.

- No domain name, site based around a domain name that was allowed to expire.

It is niche content that is easily 'transferable' in that its written mainly on one very long page. Without any of the usual standards by which to judge a site, how can I work out a sensible offer for the site as it stands?

Many thanks in advance for your thoughts..I am thinking it looks like a content purchase deal right now, but that might be hard to calculate. Bear in mind its a personal site for someone who put alot of work into it and is unlikely to see it as anything else.

[oddsod]

>> site based around a domain name that was allowed to expire

I'd walk away.

[jdvjdv]

Hey, thanks for your reply.

I understand why you say that, but in this case the owner is quite a well known guy and its public knowledge that he overtook another, similar but not same, site that he developed into something that is now a nice earner for him.

As a result he just forgot to care about his first site, the one I am thinking of offering on.

Essentially, the site comes with no income and only the potential, thanks to the niche content, to be an earner. It would be like starting a new site with hundreds of pages of content already in place, I suppose.

With that in mind, what price range should I even be considering? My first thought was 200GBP, is that an insult or the opposite?

I'd really appreciate the forums help on this one, newbie as I am to buying and selling sites.

[ken_b]

You say the domain name expired.

Is it available now? Or will you have to start over on a completely new domain?

If you can't get the old name, you're really not buying a "site", you're buying content.

So how much content is there, how many pages?

Could you buy the same or similar content elsewhere?

[oddsod]

I'd walk away because of the SE repercussions of domain expiry and the fact that the content was already indexed on the old domain before it expired.

[jdvjdv]

Im waiting to hear back from the registrar who now owns the domain on its status.

Its a great point about not a site but content.

Its 24 categories with an average of 8000 words per category.

192 000 words, which divided by 400@6USD (cheap freelancer) is

2880 USD

Bear in mind this is personal opinion/experience stuff and not researched articles. Its interesting, largely correct (not insane) but its not anything more than blog content, in the technical sense.

Too much for a site with no domain name and no associated traffic?

[jdvjdv]

Without a domain name, the site seems to still get 350 uniques a day.

Any suggestions of price, even if you wouldnt buy it personally yourself, would be very appreciated. Im just lost for an opening bid.

[Radejr]

Whats Alexa Trend/Rank mean? My site has a rank is a higher number or lower numbe rbetter? I dunno anything about the Alexa Rank heh.

[jdvjdv]

it means out of a million, or out of whatever number it is out of, your site ranks X. The lower the better usually.

[oddsod]

With content sites the historical earnings seem to be playing a big part in valuations. Since you don't have that yardstick you may want to use the more technically accurate Discounted Cash Flow method. This involves guessing the likely revenue you can generate from that content (minus a fair wage for the time you spend doing that). And this can vary greatly based on the subject matter of the content and your own skill. Yup, it's very, very subjective.

You can sticky me with a bit more info about the content if you want.

[jdvjdv]

Thanks, I will do so. :)