Adsense Average earning dropped

My Avarage earning per click dropped almost half.

[FillDeCube]

My Avarage earning per click dropped almost half since this morning. Anyone has the same experience?

[Imaster]

Looks the same to me.

My advice would be that you compare your average earning per click (CPC) on a daily basis, rather than an hourly basis. Let the day finish, and then compare it with yesterdays CPC.

It would be nice to have robust reports as compared to the current ones that we have. I could even use a graphical view for hours/day and days/week.

Internet Master

[jchampliaud]

Mine are going up just a little.

[europeforvisitors]

Ups and downs in clickthrough rates and revenue per 1,000 impressions (effective CPM) will depend partly on how much traffic your site has. The more traffic you have, the less impact each transaction will have on your numbers overall--and the sooner you'll be able to draw conclusions about how AdSense is doing on your site.

[Imaster]

up and down.... though I am positive that it would keep improving with time. I have tried placing the banner in several locations to check the best one. Tried 468 as well as skyscraper :) and the skyscraper works great for me.

[Camster]

I've been gradually adding Adsense to my sites this week. I must have coincidentally added the most profitable placements first because CTR and rev/click has declined each day. However, I'm also thinking that each of these sites has a different weekly traffic trajectory: some get more traffic and better CTRs early in the week, some later. So over the course of a week or a few weeks, things should stabilize.

It's hard to keep a big picture view of this when I'm checking my results every 15min! Yes... I'm obsessing.

[netneurones]

What's the average CPC of Google Adsense?

[loanuniverse]

I have to say that unless you get a large number of clicks. {I am going to arbitrarily say 100 a day or more} your numbers can vary wildly.

I have gone from:

Google is paying my vacation this year and I am going to Vegas!
to:
OMG! not only am I going to Vegas, but I am going first class!
to:
Maybe first class is a stretch... Business class, but I am staying in the heart of the strip in a four star hotel. No more 3 star hotels for me.
to:
Ok back to 3 star hotels and coach fare.
to finally:
I am just going to chill and go to Vegas anyway, by the time the dust is settled, I am still getting more than selling ads through Fastclick or Burst.

[europeforvisitors]

My daily clickthrough rates, effective CPMs, and average click payments are pretty consistent. They go up and down slightly, but not by enough to cause euphoria or alarm.

[chrisk2012]

I have been running for 5 days now with avg 130 clicks per day. Everything has been very steady.

[netneurones]

No one answered my question ;-( One Click using Adsense = how many cents. Is there something like a nondisclosure agreement?

[loanuniverse]

No one answered my question ;-( One Click using Adsense = how many cents. Is there something like a nondisclosure agreement?

Yes there is. Discussions about specific CTRs or earnings is not allowed by their agreement. In addition, it depends on your site, your visitors and mostly your topic.

[netneurones]

I just want to have some general idea. Nothing exact, I find it somewhat strange that Open Google suddenly become so cautious abt the CPC rates...
Even a Range would suit me ... USD 0.05 per click? Less More?

[loanuniverse]

I suggest that you apply and run a sample based on your content. Nothing that anyone says will matter since the ads are targetted.

[ThatAdamGuy]

I e-mailed Google about this issue, asking if I could casually discuss my individual site's performance with approximate info on impressions / clicks, etc... and I was told that I'd need to give them a specific example of how I wanted to mention the info and seek their written approval :(

I agree with an earlier poster: This is not like the Open Google I'm used to seeing, and frankly, I think it's not wise of them to behave like this. No reason to be secretive when you have such a good product (as they do).

[brotherhood of LAN]

Well I know average CPM is more than what you would get with RON ads on a 3rd party network, so hopefully that helps you figure out what the average CPC/CPM is ;)

>secretive when you have such a good product

All the ad brokers seem to be like that, I guess there are good non-Googlish reasons for this, it would be a heck of a lot easier to compete with the Adsense network if you had a good idea of the revenue flowing through it? In the same way SE's are secretive about their query stats (Zeitgeist may be informative but it could be a whole lot more informative).

[cyberprosper]

It may be that google is paying more to publishers to start and then will cut those payments down over the next few months as more publishers sign up. By requiring publishers to maintain secrecy, they can get away with it.

Personally, I do not care. If they do not pay enough, I will just pull the ads down and either put up a competitor or put up affiliate links. It is really simple, really.

[europeforvisitors]

It may be that google is paying more to publishers to start and then will cut those payments down over the next few months as more publishers sign up.

It's equally possible that their revenue split isn't as simple as an ordinary ad network's 50-50 or 65-35. Google might determine the revenue split for each site with an algorithm that takes things like clickthrough rates, average payment per click, and total revenue into account. To put it another way, Google might choose to use a site's ratio of server overhead to revenue as a weighting factor when determining the revenue split.

IMHO, it would be foolish for Google to announce its revenue split, because that would just make it easier for competitors to (a) offer a better revenue split across the board or (b) offer better terms to selected Web sites. By encouraging trial and letting Webmasters judge the program on the bottom line (how much money they're earning, not what percentage they're being paid), Google avoids getting into a "who's got the best revenue split" battle with current and future competitors.

By requiring publishers to maintain secrecy, they can get away with it.

Even if we all compared clickthrough rates and effective CPMs, that wouldn't tell us what percentage Google was paying--or whether that percentage was being cut. With so many variables on each site, it would be nearly impossible to make an informed judgment.

[NeedScripts]

I don't think it is real hard to track down the number of clicks or CPC from the publishers point of view, I guess it is just the matter of - how far can you go in finding it out.

;)

P.S... Our AdSense earning is acting funny... some day it is wonderful, while someday not that good :( :)

[markus007]

From what i can tell the earnings model is based on the same model as the Adwords. During the evenings earnings per click increase as more advertisers come online and begin to spend thier budget for the day. This drives up the cost of all the ads making us earn more. Then later there are more publishers then advertisers and the price drops.

[NeedScripts]

I hope in near future Google will start disclosing what percentages they are giving out to publishers.

[ThatAdamGuy]

I used to think that, but now I couldn't care less.

Why should I compare what my site 'earns' against what sites in totally different genres and with absolutely different demographics earn?

Is a credit card comparison site going to earn the same as a model airplane site? Is a site targeted to teens going to earn the same as a site targeted targeted towards seniors?

And indeed, with campaigns paying hugely varied amounts (5 cents to $2 or more!), why would it even matter what percentage we're being paid?

There are only two things that matter, IMHO, and each just for INDIVIDUAL Webmasters:

1) How much is my site averaging per click?
2) How much is my site averaging per impression?

Frankly, I'd much rather see Google help Webmasters understand which areas of their sites are the best earners.

[chiyo]

I think the key thing is not to make major changes to accomodate Adsense, as some people are saying they are doing. I'm happy to not know percentages, but i want to be able to pull adsense with only a couple of hours work if at one stage it starts delivering less revenue than other options or what you were using before. Nothing that a simple "global cut and paste" in Notepad Pro for pages and includes cant do in a few minutes...

[ken_b]

somethings never change

[unreviewed]

2003 to 2005, The Gold Rush Years.

[ember]

epc has gone up since we ceased using AdW to drive traffic. Used to use AdW quite a bit when building the site and then stopped when the cpc went through the roof. Overall, that was a good thing because the increased epc has made up for the lost traffic.