Dynamic number of ads

Does it work for you? For me, it does not.

[mzanzig]

So, it's been a while that the new feature of "dynamic number of ads" has been around, and I am wondering whether/how this works for you?

To start off, it seems it does not work for me. I have a set of pages with valuable content that I am giving away for free, and I put a 300x250 ad on the top of the page. It worked very good, CTR-wise. Now, since introduction of the "dynamic number of ads" feature (were Google tests how many ads perform best on a given page), I see often just ONE single ad surrounded by huge white space. Previously there have been always four ads, and this looks best which is why I selected this format in the first place.

It is quite annoying to see so much space being wasted, and I am thinking of pulling the ads from these pages. Needless to say, my CTR on these pages is just down to about 40% compared to previous months, which is no surprise to me - less interesting ads mean less clicks.

I would like to see Google introducing a feature where we as publisher can decide how many ads should be displayed, maybe with an option "auto" if we want G to determine the perfect number of ads.

What is your experience?

-- M.

[photo200]

Support this.
The same story.
Just as ugly as it could be.

[FromRocky]

There is no one-size fit all. It works on some channels but not on the others. Once, it works, it works wonderfully. My overall eEPM has improved a lot.

[Jenstar]

I see often just ONE single ad surrounded by huge white space

Since it is a large ad unit, this sounds more like site targeting (where advertisers can bid on your site) than the fluctuating ad units that recently began.

[ArtistMike]

So, it's been a while that the new feature of "dynamic number of ads" has been around, and I am wondering whether/how this works for you?

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It does not work for me at all. I have lost about 16% of my income because of it.

[ArtistMike]

So, it's been a while that the new feature of "dynamic number of ads" has been around, and I am wondering whether/how this works for you?

===============

I really wish Google would stop experimenting with the Adsense system and let it start stabilizing --- then publishers could figure out what works and start building on what does work. At one point many ads worked, then we figured out that too many ads drove down the cost of each click. Then we took the multiple ad units of the pages and then Google started taking the ads out of the ad units and putting only one ad in an ad block. Now what the F are we supposed to do?

Google, stop F-ing with the publishers and let the system work.

[JoaquinG]

Yes for me.

I'm doubled the CPM. 8-)

Same CTR double CMP.

[xtreem]

My CTR has roughly halved after this update, but overall earnings have more than doubled. It really depends on your subject - I cover a mostly quite low paying topic, but there are a couple not well targetted, yet higher paying ads. This update has caused these ads to display more often, dropping my CTR - but the CPC is that much higher for these ads that its worth it.

If most of your clicks are from people that are clicking without really being interested in the ad (ie they are well blended and look like part of the content) then you are likely to benefit form this change, as they are now clicking on a higher paying ad.

If, however, your visitors are clicking because they are genuinely interested in the ad, then it may drop as the visitor is less likely to see something they are interested in.

In theory google should see this drop and adjust automatically, but it would take time for the system to detect the trend.