Forum Moderators: martinibuster
This should be very helpfull on pages that cover several topics, like a home page might.
Haven't tried this yet because I just spotted the notice while checking my stats. Sounds interesting though.
[edit note] edited to remove a quote[/edit]
As some of you begin to implement this feature on your pages, I'll be interested to hear more about your experiences.
-ASA
I have an overall theme of red widgets, but when I made a post that focused only on blue widgets, I had all the ads related to the subject in just a few minutes.
I have also found it useful in some forums to cut out comment text that may have people's names in it that can influence ads displayed.
In fact I just tried another test where I exlcuded most of my headers and footers, included the forum text and made a post on green widgets, and as soon as I was done and it was redisplayd, I had ads for green widgets displaying.
now publishers can write about their topic however they choose, and then indicate to google the sections to ignore.
in theory, at least, this is a boon to content on websites with adsense.
However, what I would really like is a beat or topic filter. Other day ran a story about Enimem drug problems and end up with ads about clinics etc. All very well but if say entertainment filter then might have shown something to do with his music, which is what people reading it are maybe more likely to be interested in.
But a good move regardless :-)
The link on post 3 just refuses to work for me no matter how many times I refresh the page.
James
To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.
The HTML tags to emphasize a page section take the following format:
<!-- google_ad_section_start -->
<!-- google_ad_section_end -->
You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:
<!-- google_ad_section_start(weight=ignore) -->
With these tags added to your HTML code, your final code may look like the following:
<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->
This is the text of your web page. Most of your content resides here.
<!-- google_ad_section_end -->
</body>
</html>
You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.
Please also note that in order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs.
Getting late here, might start looking at inserting some of that code tomorrow!
Sometimes certain elements can be helpful in targetting content. Sometimes you'd rather adsense not use it, or perhaps there's not enough content on the page. When you work with templates, this is inevtiable.
I'd have loved to be able to have nested, descriptive tags. Here's how it could have looked:
<!-- google_ad_section_start(header) -->
$header
<!-- google_ad_section_start(navigation) -->
$topnavbar
<!-- google_ad_section_end(navigation) -->
<!-- google_ad_section_end(header) -->
<table width="100%">
<tr>
<td>
<!-- google_ad_section_start(navigation) -->
$leftnavbar
<!-- google_ad_section_end(navigation) -->
</td>
<td> </td>
<td>
<!-- google_ad_section_start(main_content) -->
$content
<!-- google_ad_section_end(main_content) -->
</td>
</tr></table>
<!-- google_ad_section_start(footer) -->
$footer1
<!-- google_ad_section_start(copyright) -->
$copyright
<!-- google_ad_section_end(copyright) -->
$footer2
<!-- google_ad_section_end(footer) -->
Heck Google's trying to figure that stuff out anyway. Since they have a relationship with their adsense partners, why not let us do this type of thing.
They can still do checks on the data, but perhaps a little less stringently if it was a stranger they had no relationship with. The threat of removal for blatant misuse is always there.
did anyone try this yet, and if so, do you see quick results in targeting?I have been getting PSA's on my homepage since last Thursday or Friday. I have contacted and gotten replies on several occasions with adsense, but still PSA's. Immediately after adding the code I began getting one single ad in a 160X600 skyscraper. I don't know if it's a site targetted ad or they can only find one ad to show for some reason. It is not a well targetted ad. The rest of the site is well targetted and all ads are full no matter how many I put on the page. There is no shortage of inventory nor any stop words I am aware of.
Is this a good way to force mediabot to crawl the pages again?
Of course, it would be a lot easier to monitor the effectiveness of this new feature if there was an Adsense preview tool for Firefox. Maybe that could be the next rabbit?
This feature does not seem to be available for my (UK-based) a/c yet. Is this limited by a/c volume or location, or will the rollout just take a while?
(Not that I'm that bothered as targetting seems OK for me most of the time.)
Rgds
Damon
For example
<start>
Title
<end>
<start low>
Category : Subcategory : author
<end low>
<start>
main article contents
<end>
<!-- google_ad_section_start(weight=0.8) -->
really relevant stuff
<!-- google_ad_section_end -->
<!-- google_ad_section_start(weight=0.2) -->
less relevant stuff
<1-- google_ad_section_end -->
yet? I know it's not listed, but the syntax for "(weight=ignore)" would indicate this is or will be supported.
Eric
Does anyone know if we can have multiple regions on the same page?
A quote from the official section targeting page:
You can use section targeting to make suggestions about as many sections of a page as you like.
So, the answer is: Yes. Add as many emphasize and ignore hints as you wish.
My eCPMs have doubled on two blogs I run.
Today could be a record for me when I was least expecting it.
Could this be true:
If you emphasize a part, it will get weight 1.0
If you don't select a part, it will get weight 0.5
If you select to ignore a part, it will get weight 0.0
I don't want to ignore my menu, because sometimes there won't be enough content only from the article. (a small definition-page or something)
How quick were your results? I have over 10.000 content-pages and just added this new function.
However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.
A word of caution: Don't add these emphasize/downplay hints and expect immediate results. You might see immediate results for brand new pages, but for existing pages you might be in for a long wait.
For every one of my pages across two sites, I track the date of last visit by the Google mediabot. Despite what Google says, I see plenty of pages, the majority even, where the date of the last mediabot visit was one or two months ago, or even longer, not the promised two weeks.
So, I am taking it on faith that the new hints system will work as promised. On pages where I have added the hints, I am seeing no evidence of this triggering mediabot visits for those pages. Not that I expected any. (Note that I will not play games like altering the ad types, or temporarily removing ads, then restoring them again after a day or two, in an attempt to induce a mediabot visit. I have worked hard to optimize my ad configurations and will leave well enough alone.)
I have implimented it in my articles sections and noticed immediate enhancement in the relavance of my ads (they were pretty well targeted before - and now they are SPOT ON)
Looks like I have some editing to do... can't wait to see the end result as far as CTR goes.
Proper pages should have proper titles and headings which describe the content of the page. Has anyone tried putting these AdSense tags just around page titles and headings?
I'm happy and sad at the same time. By the time I figure out how to use this new feature, the spammers and scrapers will already have it installed in a billion pages.
I may be overoptimistic on this, and I'm just gut/brain speculating, but I'm betting that they have set up this system so it will reduce spamming/scrapers.
I'll bet that verbal scraps, repetitive keywords in the selected text, stuff like that isn't going to work. The wording of their section targeting page suggests to me (and this is nothing new), that real sentences, paragraphs, etc are more important than single words. In other words, either adsense bot is currently parsing much more than one or two words, but is using much larger clusters, OR, it's going to be getting more sophisticated.
I have no idea how sophisticated, but it's certainly possible to analyse text structure for proper sentence syntax -- so autogenerated text on certain topics would be very hard to create in bulk. You could also do basic semantic based checks.
This should prove to be a great way to iscolate the tip for better relevancy. But, I have a question...What is a good guideline for the amount of words that should be held within these ad tags to avoid PSA's? Some of my tips are not very content heavy. Some of the shorter tips may be as few as 125 words.
Thank you!
