Effect of adsense changes on earnings

[ownerrim]

Regarding recent changes in adsense's delivery of ads, this is what I've noticed so far (which may or may not be the case for others).

1. Leaderboards are collapsing on some pages from 4 ads to
3 ads.

2. banners are collapsing to a single ad.

3. the advertisers showing up seem to equate with those I have identified as higher adwords bidders.

4. earnings per click have gone up.

Unfortunately, I've also noticed this:

1. overall earnings are noticeably down as are daily clicks
and the monthly daily click average thus far.

Speculation: too many visitors are seeing too many repeat ads and this is bringing on ad fatigue which is impacting earnings, at least for me.

*just as an aside, traffic is fine as is search placement. the decrease in earnings seems to correlate with the latest change in adsense ad delivery.

Anyone else seeing this?

[howiejs]

My epcm initially went up - now the past 4 days down lower then the start . . .

I can't figure it out

[FromRocky]

4. earnings per click have gone up.

Agree. (eCPM up but traffic down --> earnings no change)

[CalArch90]

I'm seeing stable clicks and increased eCPM/earnings. No complaints so far.

[Alioc]

Hopefully, we will see higher valued clicks when YPN goes out of beta. I think that's already affecting the earnings but will be affecting stronger soon!

Competition is good as long as I'm not competed. lol

[europeforvisitors]

Isn't it a little early to make a judgment, since there are so many other variables that can affect EPC, CTR, and eCPM?

My rule of thumb is to wait a month before becoming panicky or euphoric. :-)

[webnoob]

when it was introduced it seems like it was having a good affect.. but as they say all good things must come to an end.. it lasted about a week and now im seeing ecpm drop to the pooper.

when yahoo announced the beta of their ad publishing network my ecpm went up like a rocket.. seems like google did it "temporarily" to 'keep' people from trying the beta.. speculating, but logical nonetheless.

i really think there should be a way to block these cheap advertisers. causing them to increase their bids.. google seems to accept any type of bid.

we should have more control over what is the lowest that can be bid on your site.

[ownerrim]

"I can't figure it out."

No arguing with that.

Speculation again: I really have to wonder if this new strategy (for instance, showing one advertiser on what was formatted to be a two ad banner) is a good thing. In very defined niches with a limited number of advertisers, web site visitors may end up seeing the same ads over and over. This may result in ad fatigue and a lower number of clicks.

"If" this is true, then the only way I can see to harvest the benefits of higher epc + fewer clicks would be create loads more content.

Of course, it goes without saying that content creation should be a never-ending enterprise anyway.