Best way to get repeat traffic?

A content site that depends on banners and adsense needs it

[Big_Yuan]

So I have a relatively new content site (three weeks) that focuses on a small niche of highly educated, wealthy investment types. I am now getting 63 uniques and serving 150 pages a day. While these numbers are small, I feel like the topic will remain interesting for a long period of time.

In order to beat the sandbox and get out in front of some readers, I started my first AdWords campaign (nothing big, one KW, $15 cap) today. This will be wasted revenue unless:
1) I can immediatley make more from AdSense than what I pay for a click (unlikely)
2) I can convince readers to come back multiple times

As I try to make a serious run out of this site, what are the best ways to get readers to come back often? I know that frequent, well-written content will probably be the strongest method, and I am considering starting a newsletter program.

Any other recommendations for a content site?

(also any good email marketing service providers?)

[sailorjwd]

If you want #1 to work try going from one keyword in adwords to 1000 2,3 & 4 word phrases and bid 5-10 cents (whatever you can stand financially).

Create ad groups for Open, Exact, & phrase matches.

If you have your adsense ads optimized for color and position then you might be pleasantly surprised.

Then look at your logs and see what phrases people are using and ad any negative keywords you find to your adwords.

Now I'm ready to get flamed from the holier than thou folks here :)

[TammyJo]

Submit your own content to article sites listing your bio at the bottom. This will cause people from the article site to visit, plus once they put your article on their site will send visitors to you!

[genesislogic]

Congrats and welcome.

As you've read numerous times here, legitimate Adsense income isnt derived overnight - it takes work, lots of work.

Want more traffic?

1. Study these forums, inside-out.
2. But quality, relevant content that makes readers want to come back.
3. Build an email list of subscribers.
4. Tweak and test adsense placement, colors, networks - test it all.

A good market + good content + a clean, sharp, fast site = good prospects for sustained adsense income long-term. As the adage says: the race is not to the swift, but the steady.

Good luck!

[MediaSpree]

How about getting your topics ready in advance so you can say "Next Week (day?) We will feature 'this article' Be sure to check back then"

"Same bat time, same bat channel" idea

[martinibuster]

I don't believe repeat visitors will help you make more adsense revenues. Repeat visitors might be a sign that you offer something of value, but it won't necessarily turn into adsense revenue, as they may be finding what they want on your website, and not from the adsense that's on it.

When your content only gives part of what the user is after, then I think the adsense can have a synergistic relationship with your content. When your content is the end of the road, then there's no reason for someone to click on your ad. For instance, if you offer recipes, people usually get it and get out, and not through an adsense ad either. Same thing happens with my forums. Return visitors are there to chit chat about a topic, not go shopping. There isn't any kind of synergy between the reason these return visitors are on my forum and the content of the ads being shown. The ads are not content my visitors are interested in.

[martinibuster]

I also wanted to add that when you conceptualize your ads as units of content, then you can start to see layers of opportunity. For instance, product review content matches well with content that tells you where to obtain it. They go hand in hand. When you think of your AdSense ads as units of content, and think about what kind of content they are offering, then you can also think about how your content complements that. Conceptualizing the AdSense units as content lets you then think about positive ways of positioning them, as content units, same as you position the rest of your content.

Please don't take me literally and say, "But AdSense is not content." You are missing the point if that's what you are thinking. I am saying, it's a good exercise to conceptualize your AdSense as units of content in order to find synergies that will raise your CTR.

[2fast]

I don't believe repeat visitors will help you make more adsense revenues. Repeat visitors might be a sign that you offer something of value, but it won't necessarily turn into adsense revenue, as they may be finding what they want on your website, and not from the adsense that's on it.

I totally agree with Martinibuster.

If you offer recipes, people usually get it and get out, and not through an adsense ad either.

Yes you are right. :)

I've been using Adsense over 2 years now and I experienced all that.
I have plenty of sites and plenty of traffic but;
half of the visitors are new users and the other half is frequent users.
Frequent users and IT people, don't click ads and some new users click Ads and never come back. :-(
As Martinibuster said they "get it and get out"...so sad...

So my conclusion; I don't need repeat visitors to generate more revenue.
I need new visitors (NOT IT people) to generate more revenue.