Forum Moderators: martinibuster
Forgive me for not keeping up, but what exactly does this mean. I didn't think this was possible. The ads are incredibly ugly text ads, and so I don't think this is the CPM system kicking in.
Any thoughts?
CPM ads can be text ads, not just image ads.
If you have ad formats that normally hold several ads (skys for example) and you only have one advertiser displaying there then you are looking at CPM.
Check your channel for revenue with no clicks.
I just read this (from Adsense control panel), and wonder if this is what's going on?
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To increase monetization on your site and improve the relevance of ads, AdSense now varies the number of text ads that appear in a given ad unit. In cases where we determine that increasing the size of the most relevant ads will improve performance, we'll drop the lowest-performing ad or ads and expand the remaining ones to fill the entire unit. Showing fewer ads works to your advantage, allowing the better-performing ads to draw more user attention and click-throughs. Google AdSense technology will automatically determine the optimal number of ads to display on any page and will only show fewer ads when doing so will make you more money!
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George: Thanks, I should have read that already. I've been kinda out of it for a couple of weeks. :(
So, suppose hypothetically that
--on page A you are testing (and tracking with channels) a leaderboard above your page title
versus
--on page B you are testing a leaderboard below the page title
Now, also suppose that, due to the specifics of page content,
--page A always induces 4-ad displays
while
--page B sometimes induces 4-ad displays, sometimes 3-ad, or 2, or 1, or sometimes single-ad CPM displays.
Under these circumstances, without being able to enforce "everything else being equal," how is one supposed to effectively test whether position A (above the page title) versus position B (below the page title) is better?
