Adsense pay per impression

How do I add my site

[Essex_boy]

Just wondering how I would set account to allow others to advertise on my site on a pay per impression basis as oppossed to pay by click?

I cant find anything in the account settings to do this, is it by invitation only?

[petra]

If the advertisers like your site they have the option w/i their adwords account to advertise on your site on a pay per impression basis.

[Freedom]

YEs, but what really frustrates me about this is that there is no liason between Google, publishers and advertisers to put all this together. It seems kind of daft to me that Google just leaves it up to chance and circumstance for all this to work without some kind of facilitation.

It would be pretty simple to put together a sign up sheet of publishers who are looking for Pay for Impression advertisers. Google could categorize it by subject, then make this list available to Adword advertisers when they sign into their account. If the advertiser is interested, they could pick and choose which sites they are interested and go from there.

Google is missing out on a lot of money by not playing a more proactive role as middleman for these kind of deals.

[Essex_boy]

Freedom thats what surprises me.

My adsense code is for click only, surly you have to change this to impression only?

[woop01]

Freedom, when an advertiser tries to setup a PPI campaign, they tell to Adwords "Site Tool" what keywords they want to target. You are then shown a list of relevant sites with estimates of their traffic.

For exmaple...

Search for "blue widgets".

Get back...

Website - Max. Impressions/Day
Bluewidgets.com - 100k to 500k
WidgetStore.com - 10k to 100k
HighPayingKeywordMadefofAdsenseWidgetStore.com - 0k to 10k

It's not hard for advertisers to find you if they are looking for a site like yours.

[Essex_boy]

Yeah thats right but I cant see how youd notify G that youd accept impression paid adverts.

Surelly you require a new script to embed in your pages? THEN I would have thought G would be able to list you on that list.

Wheres teh script? Or have I lost it....

[petra]

Google does list all publishers on its network as options for the adwords PPI advertisers, you don't need to let google know if you're interested or not. I think they are playing a very proactive role in getting adevertisers and publishers together.

[Freedom]

Actually, I do think Google should know if you are interested in PFI or not, and then pass that information on to advertisers.

Just throwing up the list of relevant sites and publishers is not enough. There's too many variables and a lot of factors for each publisher on whether or not they will run PFI.

FOR EXAMPLE:

I have a site that gets 20,000 to 30,000 views a day. I want PFI for it, but I'll never get it because I am running text and image ads on it, and 99.99 percent of the time, text ads are running on it.

And that will never change because there is no way in hell I am going to switch to displaying "image" only ads, and wait months to go by, hoping some advertiser will decide to go PFI on my site. I would lose $50/day off those lost text ads waiting for that to happen. I've tried to run image ads before and I hardly ever saw anything except for my alternate image ad.

I do hope some advertiser sees my site and wants to go PFI with image ads, but once he goes there, all he'll see is text ads, and assume I am not interested in PFI image ads.

No, I don't accept the idea that Google is being pro-active enough on this. I am not a greenhorn that thinks my situation applies to everyone (a common fallacy here at WebmasterWorld), but I know I am not the only one and there must be enough publishers like me to warrant a sign up sheet and better liason between Google and advertisers.

Something definetely needs to be done. This could be conducted a lot better then it is to the benefit of everyone.

[Essex_boy]

Found teh answer, Google decides which ones to print based on teh highest paying for you.

I dont need an extra script.

They say
'The auction takes place instantaneously and when it's over AdSense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.'

[Freedom]

Generate the maximum revenue, but that's assuming there a certain number of click throughs for the text ads to compare to the PFI.

Am I right or am I missing something here?

[woop01]

Yes, they do have to make some assumptions. If I had to guess, I would say they compare the CPM you are getting for the ad any way to the CPM the advertiser is bidding.

You seem quite upset about the way it's setup right now although from what I understand, all you have to do is make sure image ads are allowed with your text ads. What else do you want them to do?

[Freedom]

Well, I do allow image with my text. But the text ones are running all the time. My CPM is close to $2 and I don't think the full income potential is reached, despite the assumptions they make.

[moneyraker]

I've read somewhere that Google is comparing whether you'll earn more from CPC or from CPM. If your historical data shows that a page will earn more from CPC (because a lot of people are clicking on that page's ads) then they'll automatically assign that page to PPC. If nobody's clicking on the ads on that page, then they'll assign that page to CPM (assuming that there's a CPM bid that exceeds your historical CPC, of course). This algo always gives the publisher (and Google!) a higher income, without letting the advertisers pay more than what they're willing to.

[hunderdown]

I think some people have a misunderstanding that you have to allow image ads to be able to have impression-based ads. CPM ads can also be text ads.

Those of you who are frustrated by not seeing CPM ads on your sites yet, even though you believe your site would be a good candidate--relax. Google doesn't seem to have much inventory in this area.

When there IS more inventory, don't expect huge changes for your earnings, either. If the system works properly, CPM ads will replace CPC ads only if they, in effect, outbid the CPC ads--but they don't have to outbid by much, and they may only "outbid" the worst-performing pages on your site.

[Freedom]

Okay, advice taken. You might be right.

I'm going to try Ad Brite and selling some space on my own. I'm just not hitting my potential (I think).

I've got some 468x15 Adlinks only earning .78 cents/1,000 that I'd rather replace with a $1.50 to $2/cpm 468 banner.

I'll keep my 120x600 which is running about $2.15/cpm. If that's the best I can do, I'll leave it there for now. But I think the Adlinks could def. be replaced.

Thanks for all the info. You pointed me in a direction.

[abbeyvet]

Well, I do allow image with my text. But the text ones are running all the time.

How do you know? With geotargetting you may have users seeing lots of image ads, depending on where they are.

I have a site where I have never ever seen an image ad, but a friend half the world away tells me that she sees them on the same site very often.

[Dantol]

Website - Max. Impressions/Day
Bluewidgets.com - 100k to 500k
WidgetStore.com - 10k to 100k
HighPayingKeywordMadefofAdsenseWidgetStore.com - 0k to 10k

These websites have nothing meaningful to offer. Their web design is horrible. I even got pop up attack by one of these sites. And yet, you claim they receive considerably high traffic. Don't know why would anyone visit these kinds sites. I guess the traffic comes from spam and pop up under attacks. I don't think that any of these sites would have any return visitors.

[woop01]

Dantol, I'm not sure if you are just joking so...

WW doesn't allow actual URLs to be posted so the fictional "widgets" example is commonly used. I've never visited any of the the fake domain names I listed, they are just made up examples to show how advertisers find sites.

[woop01]

Freedom, even if you are getting less than $2 CPM, an advertiser has to actually select your site from the list of results to advertise on it. If nobody chooses your site, you won't get paid for CPM ads.

[Freedom]

Right, woop, but I still think there is a better way for this to be handled. I am a very proactive guy myself and don't like to sit around waiting for things to happen. I like to move and make things happen.

[hunderdown]

I like to move and make things happen.

In a previous discussion someone suggested putting information on your site encouraging advertisers to target your site via AdWords.

I forget the exact wording but it seems OK under the TOS. You can't solicit AdWords advertisers to advertise on your site and cut out Google, but you CAN point them to site-targeting.....

[Freedom]

What, like: "Advertise Here" with a link to Adwords?

Thanks for that info. I'll do a site search and check it out.

[alika]

don't like to sit around waiting for things to happen. I like to move and make things happen.

I can understand your sentiment. But I think the assumption is that everyone wants to maximize their ad revenues and thus everyone is part of the pool for CPM ads. No need to click on any checkbox or be invited to the party.

However, this time, G gave the control to advertisers for them to choose which sites they want their CPM ads to show. In choosing a site to run their CPM campaigns, advertisers may be looking for (a) sites that they are familiar with; (b) sites they know as good and clean; (c) sites that converts for them; (d) sites they think attracts the type of audience they want; and (e) sites considered as authority in their niche that they want their name to be associated with.

It's not a perfect situation, as some sites that may look crappy (or even scrapers as some say here) may convert well, but if the advertiser is not familiar with the site and does not think the site will do well for him/her, then it's unfortunate for the publisher. Perfect example of "judging a book by its cover."

So I guess the best thing to do is put yourself in an advertiser's shoes and think: "What should I do to make this advertiser choose my site for his/her CPM campaigns?"

[Freedom]

All of that is true and wonderful, but 2 things need to be pointed out:

1. Advertisers don't know for sure which sites are looking for CPM advertisers.

2. Adsense has grown so much that the list of publishers must be very long and a site could disappear amongst such a list.

For $1 to $2 cpm, I think there are advertisers that would want to advertise, especially if they see the site.

Also, if you have a car for sale, do you wait for people to come and ask you if it's for sale? Or do you put a for sale sign up and advertise in local newspapers?

[alika]

Advertisers don't know for sure which sites are looking for CPM advertisers.

I think it is crystal clear to advertisers that they (a) all publishers are candidate for CPM campaigns; and (b) they can choose where their ads can run. If the publisher does not like them, then the publisher puts them in the filter list. The challenge for the advertiser lies more on the question: which sites to choose

[alika]

Your analogy of selling a car is entirely different from the publishers' situation in Adsense. If you are selling a car, you have to let buyers know that you are in the market for selling your car. If you are an Adsense publisher, by virtue of participating in the program, you are fair game to advertisers and advertisers know that they can choose to run their ads on your site or not. No need to shout that you want their ads. Of course you want their ads, all of the publishers do. Except this time, advertisers have the upper hand in making the decision as to where their ads will show -- a feature that they have been clamoring since the program started. The market signals for those two things are vastly different.

[Freedom]

I only agree with about 25 percent of what you are saying. The other 75, we'll have to agree to disagree. You manage your sites your way, and I'll continue with my pro-active approach which has served me very well.

[alika]

If you want a proactive approach, then you need to sell advertising directly without the use of a middleman like Google. That's the best thing you can do.

We've been running site-targeted CPM adsvfor quite some time now without feeling the need to shout out our availability. CPM advertisers have been choosing us without our needing to beg or cajole anyone to put their ads on our sites. As you said, run your site your way and I'll run my sites my way :o)

[Freedom]

Hey, keep it friendly. There's no reason to get smart *&^ just because I don't agree with you on everything. If everything worked out for you on CPM, that's great. Congratulations.

[alika]

I'm not being a smart ^&*. I'm just stating the facts -- that for some of us here, the system works fine and there is no problem in signalling to the advertiser community that the site is available for CPM campaigns. They simply choose some of the publishers' sites; while either deliberately ignoring the others or perhaps inadvertently omitting the others :o)