I go Nuts when Ads pay Peanuts

How to find low paying Ads and remove them. Any downsides?

[2fast]

Hello Members

Can you guys please tell me how to find low paying ads and remove them?
I have many clicks, but most of the clicks are $0.03 �E0.05 range.
Overall income divided by total clicks shows more than $0.10 per click, because few clicks pay more than $1.00.

If I try to filter the low paying ads, will I loose my overall income?

Look forward to your comments. Thank you.

[Jenstar]

When you filter low-paying ads, you are only going to get ads that pay even lower appearing in their places - or worse, you will get PSAs if you filter all the targeted ads available for the keyword(s) for those pages. AdSense will show the highest paying ad available during each page view - they are in it to make money too and it doesn't benefit them to show lower paying ads when there are ads worth more that are targeted to the page as well.

It sounds that the issue is more that some topics on your site pay more than others. Figure out what they are and add more content on those topics instead of pages similar to the ones displaying lower-paying ads.

[2fast]

Jenstar, Thank you for the feedback.

I will try to utilize the "channels" to monitor the performance of the pages.
Hope I can find the high paying ads and target more content for them.

Thank you again.

[Ferran]

2fast is better you work for put content more interesting for your users than for Adsense advertisers.

The content that has really good cost per click is more competitive and hard to get visits for it.

Work for your users, maybe you hace low cost per click, but sure you will get more users, more visits, and sure: more clicks!

Maybe you finally get the best ads with the maximum cost per click, but very few clicks...

[2fast]

Thanks Ferran,

Yes, I agree with you. I will keep that in mind when developing content for my sites. I will do my best for my users and hope they will do their best for me too. :)

[cornwall]

AdSense will show the highest paying ad available during each page view

Not necessarily true, as the ads shown are a mix of CPC and CTR. Your AdSense ads could be low CPC (say eBay) who have high CTR (perhaps) on other sites. AdWords site shows:-

User clickthrough rates and CPC help determine where your ad is shown

Therefore if you can eliminate these ones, you will be served higher CPC ads. Which admitedly may not get the punter clicking as quickly, but onlt testing will prove it one way or the other.