Forum Moderators: martinibuster

Message Too Old, No Replies

Image Ads

         

miguelito

10:25 pm on Jul 30, 2005 (gmt 0)

10+ Year Member



this is a dumb question i know but i have searched for the answer in google and can´t find the definitive word.

when we select "text and image ads" or "image ads only" what exactly are we getting?

are these image ads paying us per page impressions or only when the visitor clicks on one?

thanks

Dantol

10:35 pm on Jul 30, 2005 (gmt 0)



Hi Miguelito!

When you select 'text and image ads' that means that Google will serve both.

On text ads, you are paid "per click" and on image ads you are paid "per 1000 impressions". When a visitor clicks on image ad, you don't get paid per click (but you are paid per impressions).

miguelito

10:50 pm on Jul 30, 2005 (gmt 0)

10+ Year Member



hi and thanks Dantol, that is clear enough ;)

so i can place an image only ad box at the top of the page and text only ads at the bottom for example? it´s just that one of my sites has over 400,000 page impressions a day and pay per impression seems like a good idea on that one :)

i hope that´s ok with google? :P

caspernova

1:55 am on Jul 31, 2005 (gmt 0)

10+ Year Member



please i don't want any stupid bull#*$! associated with this question like my last topic...

how can i find out which keywords produce the highest-paying image ads?

Heartlander

2:22 am on Jul 31, 2005 (gmt 0)

10+ Year Member



You bring up a good question.
Who is aware of apporiximately how many different images are available?
I seem to get just a few for my genre, and not always related to content.
I didn't realize that only impressions are paying....I may do away with them altogether, as mine aren't enough to do any good in that regard (Forums).

alika

2:35 am on Jul 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Image ads can be both CPC and CPM. Image ads when first introduced around Sept 2003 have been CPC ads. And many of the image ads are still CPC ads.

Only in April 2005 that Google introduced site-targeted ads, which came in the form either of text or image ads.

Go to Adsense help and search for image ads. Nowhere does G say that image ads are SOLELY CPM-based ads.

miguelito

10:20 am on Jul 31, 2005 (gmt 0)

10+ Year Member



alika: yup, thanks, that was my suspicion....nowhere do they actually say what the image ads are.

i find that unacceptable....i can devote a space on my website to advertisers and i have no idea if they are paying per impressions or clicks!

image ads are also a lot rarer than text ads and very rarely do they actually match the subjects /text on the page.

i´m not demanding that they tell us how much they pay etc; but what is the point of showing a per impression ad if it only appears 800 times a day and you are paid for every 1,000 impressions!

Dantol

4:10 am on Aug 1, 2005 (gmt 0)



how can i find out which keywords produce the highest-paying image ads?

I think you should be banned from Adsense. Why? Because you are already in violation of Adsense policies - you should never create website specifically for showing Google ads. There is no "get rich quick" possibility with Adsense, get real, find yourself a real job. Listen to my advice as a constructive criticism - maybe you learn something. There is no easy way out - you have to work hard for your success.

AdSenseAdvisor

9:27 pm on Aug 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello –

I noticed there might be some confusion on image ads versus text ads, and CPC ads versus CPM ads. First, to maximize your site’s revenue potential I recommend opting in to both text and image ads.

As alika mentioned, both image and text ads come in two varieties – cost-per-click (CPC) and cost-per-thousand-impression (CPM). When AdWords advertisers bid on a CPM basis, their ads will compete against CPC ads to display on your pages. Our technology automatically displays whichever ad will generate the maximum revenue for that page, so these ads should only improve your site’s revenue potential.

To address miguelito’s concern, if a CPM ad appears on your site, you will be paid each time it appears on your page, not every 1000 times. The term ‘cost-per-thousand-impressions’ refers to they way AdWords advertisers bid on these ads.

For example, an AdWords advertiser might bid ‘$X’ for 1000 ad impressions. If this ad appears on your site through the AdSense program, you will receive 1/1000 of $X each time the ad appears. This type of ad will only show on your site if it represents more revenue potential than a CPC ad.

Hope this clarifies things,

-ASA

Heartlander

1:14 am on Aug 2, 2005 (gmt 0)

10+ Year Member



Very well put ASA!
Thanks much for the clarification.

sren

5:47 am on Aug 2, 2005 (gmt 0)

10+ Year Member



ASA, nice to see you here!
As a newcomer, I have a question.
What would happen if I do a lot of navigation in my own site and it's displaying CPM ads?
Would a site be penalized because of that?
And what if any user is going back an forth and the ad is displaying again and again?

AdSenseAdvisor

11:24 pm on Aug 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



sren –

To prevent invalid ad impressions, we use the same technology that we use to prevent invalid clicks.

As you know, AdSense publishers are not permitted to click on their own ads. However, you are permitted to view CPM ads appearing on your pages without the risk of creating invalid ad impressions.

Thanks for the question!

-ASA

Seige

3:47 pm on Aug 12, 2005 (gmt 0)

10+ Year Member



I also have a question.

I'm considering to place image ads on pages which has high page impressions and very low clicks. Is this alright?

AdSenseAdvisor

2:02 pm on Aug 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Seige –

It's fine to display image ads on any of your pages, no matter how many page impressions or clicks they receive; however, I recommend opting in to both image and text ads to maximize your site's revenue potential.

For more information, I recommend visiting:
[google.com ]

-ASA

oddsod

7:10 pm on Aug 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



However, you are permitted to view CPM ads appearing on your pages without the risk of creating invalid ad impressions.

This is huge. I'm surprised nobody's picked up on it.

Alioc

7:25 pm on Aug 17, 2005 (gmt 0)

10+ Year Member



This is huge. I'm surprised nobody's picked up on it.

It's obvious that excessive page reloads intended to make CPM profits is identifyable and electable by Google and it's webmasters' right to reload their pages to check design and layout. I'm not surprized or am not happier to hear that officially. It's a natural right.

vincevincevince

7:30 pm on Aug 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



However, you are permitted to view CPM ads appearing on your pages without the risk of creating invalid ad impressions.

This is huge. I'm surprised nobody's picked up on it.

I believe what ASA meant was that you can view YOUR PAGE with the CPM on it. I think he/she should clarify that the meaning was NOT that you could click the ads to 'view CPM ads'.

oddsod

7:34 pm on Aug 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I did understand it correctly ;)

What's huge is that Google is admitting that they're discounting impressions from your IP. Though we know they do it (probably for clicks too) they've maintained that you can't rely on their knowledge of your IP as any protection. That has changed ... at least as far as impressions are concerned. Officially.

ASA, go one step further and tell us officially that you'll discount accidental clicks too ;). A lot of webmasters would sleep easier tonight :)