Forum Moderators: martinibuster

Message Too Old, No Replies

Definition of "adult or mature content"

         

mgpapas

1:23 pm on Jul 27, 2005 (gmt 0)

10+ Year Member



I have an adult oriented dating site on which I would like to place adsense ads. There is no nudity or vulgarity on the home page (where the ads would be placed) However, if you do a search for men or women in your area occasionally some of the images do contain nudity. Nothing more extreme than that is visible unless you become a member.

I emailed google about this and as with similar questions I've had in the past where their TOS seems vague or incomplete their response was "please review the TOS"

Please don't flame me with answers like "you answered the question yourself when you said your site was adult oriented" Most of the blogs I've seen ads on are much more explicit in terms of language than anything on my site and certainly more "mature" and the adsense policy says "Pornography, adult, or mature content"

So there must be acceptable levels of adult or mature I just wish google defined them better.

If anyone has any feedback or first hand knowlege on this subject I would appreciate hearing it.

cellularnews

1:44 pm on Jul 27, 2005 (gmt 0)

10+ Year Member



Sign up - use the service, if they later decide that your site is "too adult" for them, at least you got a few months worth of income.

topr8

1:48 pm on Jul 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



ok, i don't know the answer to your question!

however i do know that i have a site (which has adsense on it) - one page only ever seems to serve psa ads.

having looked at my logs most (external) hits to that page are from google search itself using the search term: "keyword keyword"

these words are not ad*lt terms, however taken together as a phrase i can see that it would be (this also possibly explains the disproportionate amount of traffic that page gets!)

from this i deduce that google thinks that page is about "keyword keyword" and considers this an adult term and does not serve adsense ads to the page. (naturally if i search on google for the term "keyword keyword" then there are plenty of ads - of an ad*lt nature in the serp)

mgpapas

1:51 pm on Jul 27, 2005 (gmt 0)

10+ Year Member



I already am signed up and using it on other sites so I don't want to risk the income I'm already generating so I suppose the logical thing would be not to risk it.
On the other hand I could potentially be making significant additional income from the dating site which I don't want to dismiss without getting some opinions or first hand knowlege that someone on webmaster world might have on this subject.

stuartc1

3:14 pm on Jul 27, 2005 (gmt 0)

10+ Year Member



your other option would be to look for similiar topic sites to see if they contain adsense, if so report them to google and wait a few weeks to see what happens. If the site still has the ads after a few weeks, I would think you are safe to go.

But I guess the best way to go would be to send more emails to google adsense!

jomaxx

3:51 pm on Jul 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...some of the images do contain nudity. Nothing more extreme than that is visible unless you become a member.

Google's specific policy is: "Site may not include... Pornography, adult, or mature content". To me, your description sounds like the site contains lots of exactly that.

ann

4:09 pm on Jul 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are other ad servers out there that use text ads so why not sign up for them and protect the google adsense sites?

Ann

jimilives

4:21 pm on Jul 27, 2005 (gmt 0)

10+ Year Member



Dont believe the hype!
I say this because I was horrified to find out some of the terms that were making me my best money were not only of an adult nature, but of a vulgar adult nature at that (and I dont blush easily). I mean we are talking some sick stuff that was picked up by a dynamic page I had. Anyway the morale of the story, Googles TOS gives way to googles pocketbook. Someone had to pay for the terms that were showing up on my site, and I assure you the ads were of a mature nature.

HitProf

4:26 pm on Jul 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Can't you submit the site for approval before putting ads on them?

jomaxx

4:26 pm on Jul 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



jimilives: I can imagine what discovering that would have been like, but whether adult ads can (or should) be targeted to AdSense sites is a different issue from conforming to the TOS.

James

6:09 pm on Jul 27, 2005 (gmt 0)

10+ Year Member



MGPAPAS. Is your site by any chance an affiliate website for adultfriendfinder.com?

I do not wish to sound cruel, but if you cannot work this one out for yourself, you should not be dabbling in the adult entertainment business. I am an adult webmaster apart from anything else, and I can tell you that you better be 100% familiar with the laws on the topic, and that includes what the significance of certain words is, as well as section 2257 as recently amended. In summary, unless you are 100% confident in what you are doing...stay well away from the adult business!

david_uk

6:22 pm on Jul 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I emailed google about this and as with similar questions I've had in the past where their TOS seems vague or incomplete their response was "please review the TOS" ......

So there must be acceptable levels of adult or mature I just wish google defined them better.

I think you did the right thing in asking Adsense to take a look - it's a shame that they didn't really give you a lot of help. Unfortunately they are the only people that can give you the deffinitive answer you are looking for.

I did have a similar experience with support recently. My site is health orientated, and I wanted to use a contributors photograph in the context of a medical/technical illustration. I emailed them to describe the photo, the context it would be presented in and asked them to have a look at the page mock up. I got a similar response of "you decide"!

I decided that as it was purely a technical illustration, then the case could be argued - I'm just careful not to put adsense on the same page. No problem with this strategy, and the page has been online for a few months now.

I'd be inclined to email them back saying their previous answer wasn't any help, and ask them to review specific pages you think might be outside the TOS. That way, if they do disable your account you have something to argue the point with.

incrediBILL

6:28 pm on Jul 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Googles TOS gives way to googles pocketbook. Someone had to pay for the terms that were showing up on my site, and I assure you the ads were of a mature nature.

Actually, sometimes certain AdWords accounts that shouldn't leak out into the content network do and you need to report it to Google and they'll fix it.

AdSenseAdvisor

1:06 am on Jul 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



mgpapas –

If you are unsure whether your site complies with AdSense policies on adult content, and you have not yet applied for the program, then this is the best way to see whether your site is a good fit. You should receive a response from AdSense within 1-2 days.

Until it goes through the official review process, AdSense will not be able to tell you whether your site complies with the ToS.

-ASA

mgpapas

2:57 am on Jul 28, 2005 (gmt 0)

10+ Year Member



MGPAPAS. Is your site by any chance an affiliate website for adultfriendfinder.com

Actually no it's an branded affiliate of iwantu.com. If you check that site it's basically the same format with the adult images replaced so it looks like their dating site rather than their adult site.
I've check my site on adsense sandbox and it shows that it will display ads. I thought maybe if I set my google preferences for strict filtering and searched for iwantu dating and it didn't show up that would mean it was considered adult, and, it didn't show up. BUT when I searched for another of my sites using the terms ie. "free widgets" it showed up as normal in 5th but when I searched for "free adult widgets" it was gone from it's position in 8th.
On moderate filtering the adult iwantu site does show up even though it has images containing nudity so I guess the preferences settings don't tell me anything.

James

7:26 am on Jul 28, 2005 (gmt 0)

10+ Year Member



Did you not see the 2257 notice on that site?

U.S.C. Section 2257 Compliance Notice

All models, actors, actresses and other persons that appear in any visual or audio depiction of actual sexually explicit conduct appearing or otherwise contained in this Website were over the age of eighteen years at the time of the creation of such depictions.

All other visual or audio depictions displayed on this Website are exempt from the provision of 18 U.S.C. Section 2257 and 28 C.F.R. 75 because said visual or audio depictions do not consist of depictions of conduct as specifically listed in 18 U.S.C Section 2256 (2) (A) through (D), but are merely depictions of non-sexually explicit nudity, or are depictions of simulated sexual conduct, or are otherwise exempt because the visual or audio depictions were created prior to July 3, 1995.

With respect to all visual or audio depictions displayed on this website, whether of actual sexually explicit conduct, simulated sexual content or otherwise, all persons in said visual or audio depictions were at least 18 years of age when said visual or audio depictions were created.

The owners and operators of IwantU.com are not the primary producers (as that term is defined in 18 U.S.C. Section 2257) of any of the visual or audio content contained within this Website. The records required (model releases and two forms of identification) pursuant to U.S.C. Section 2257 and C.F.R. 75 are kept in the following locations by the corresponding content provider's Custodians of Records:

Camz
Robb Cain
Custodian of Records
Cyber Inventioins Inc
Melbourne, FL 32901
--------------------------------------------------------

Thas site does not meet the good taste requirments of Google adsense, and thats what adsense is concerned about.

Adsense cannot even be out on a Hospital website that offers male enlargement services, so why do you think a 2257 requirment site is ok?

stuartc1

8:17 am on Jul 28, 2005 (gmt 0)

10+ Year Member



Just want to add that I was running a search on google last night for old medical remedies, I searched for 'old wifes tales' - this is a common phrase used un the UK (perhaps in other places also). Anyway to my horror, the second Sponsored result on the right column was the strongest adult related Ad I've ever seen. I promptly reported this.

The reason for my story is I do not thing google should allow these kind of Ads in Adwords, and as they do, then why not apply the same rules to Adsense. It's a little hypocritical in mind.

I personly do not thing they should allow them either way as it reflects very bad on the image of google. But what do I know.

James

12:12 pm on Jul 28, 2005 (gmt 0)

10+ Year Member



What 'image' are you referring to? They do not hold themselves out as a Green search engine targetting only Mom and Pop's, they are a public Corporation, where the shareholders are looking for the biggest return possible at minimum risk, and that rightly or wrongly is a fact of life.

I agree however they state in the TOS that all ads should be for a general family audience.

I think they impose this restriction because of the way many adult webmasters promote there sites rather than the morality of the site itself. Having said that I have seen a lot of mainstream websites, including Banks, Hospitals, and Lawyers allowing or causing to allow there sites to be promoted in unethical ways as well. So really whether it be adult or mainstream everybody is at it, so you cannot really win.

In my opinion Google's biggest problem or concern is SPAM sites or sites that do not offer an acceptable surfer experience.