Revenue Share

is it 50%?

[7_Driver]

Check my logic please?

If (hypothetically) someone had a channel showing CPM ads only, and it was showing an EPC of $1.00 - would that not indicate that the Google revenue share for that publisher is 50%? (Given that the minimum bid for CPM advertising is $2.00).

I know lots of people think it's as high as 75% - but it may be that most publishers get 50%, and AOL get 95% giving an average of 75%.

50% is after all a pretty normal figure that agencies pay websites.

[alika]

There are just too many unknown variables to make a close-enough estimate of the revenue share. For one, you don't associate EPC with CPM - clicks and impressions are two different things. Plus $2 is the minimum bid - but you are not really sure if the advertiser bid a higher amount which is a distinct possibility.

Many here have raised some possible revenue share via Google's security filings.

[hunderdown]

The calculation, based on the SEC filings, was that Google passes through to the publishers an average of 77-78%. I have no way of knowing if that's true for my site -- but I do know that the $500/month level I've reached is way more than I ever made through affiliate programs, and with considerably less effort....

[irock]

Well, if I have to guess, our revenue share dynamically changes with each click. We may get higher % on low CPC than lower % on high CPC. And revenue share may change according to the quality of the content.

[hunderdown]

And revenue share may change according to the quality of the content.

How do you think they determine the quality of the content? Algorithmically or with human raters? Good for my site if true....

[europeforvisitors]

How do you think they determine the quality of the content?

If quality were a factor (something that's nothing more than speculation), "quality" could be defined in a number of ways, e.g.:

- The type of content (article-style text vs. scraper-style links, for example)

- Likelihood of conversion (based on conversion-tracking data or other "smart pricing" criteria)

It does seem likely that the payout percentage varies from publisher to publisher (or--who knows--maybe even from page to page), since there's no reason for Google to used a fixed percentage and any number of good reasons for having a complex formula (starting with the fact that competitors will find it harder to woo publishers away from the network by offering a higher percentage split).

But again, all of this is speculation.