Adsense and Publisher %

negatively affected by Google's IPO?

[shortbus1662]

I was thinking about this last night when looking at my Per Click earnings.

Since Google is a public company, they are always going to need to show "somewhere" reasons for optimism for the future--I'm talking earnings, not potential development, etc.

When things are down, they can just pay publishers less, and earnings go up...I mean, that would seem like the obvious way to make up for any expected losses right?

Considering publishers don't/won't know what percent they are actually getting, it should be easy to manipulate.

I'm not too worried about it, but it seems like there will be a continual downturn in publisher % as long as G needs to look good to investors. Once it goes down, I don't think it would go back up.

(like conditioning for gas prices. We'll pay 2.30 a gallon for so long, when it finally falls back to 1.95, we'll be happy to pay it and will have forgotten all about the days when gas was 99 cents a gallon)

Anyway, it seems like after they launched their IPO, the amount I make per click has gone down. I'm happy to be making anything, considering there isn't an alternative, but I would sure like to know that I won't have to be less and less content over time...

[hunderdown]

My EPC and earnings have gone up since the IPO. So I could draw the opposite conclusion from yours, with just as much basis for it. Or as little.

[shortbus1662]

I didnt' say it had any factual basis. It was just a theory put out for discussion!

It is interesting that yours has gone up since then. That makes me wonder if it has something to do with my niche, but when I looked, the bids are all the same as they have been over the last 12 months...

[hunderdown]

Bids could be the same but smart pricing could have changed. As I understand it, the smart pricing "discount" is recalculated periodically. I think weekly, but maybe monthly.

[aaronpaul]

I've thought about this too. In my industry we saw our AdSense revenues cut in half. But, after talking to a channel rep from Google and looking at the AdWords CPCs, it seems that a lot of the "dumb money" (that's a quote from the Google Rep) isn't being spent in that channel and what is being paid by Adwords advertisers has gone from an average of ~1.00/click to ~.50/click. I've seen other reports (other than Google) that support this as well.

Again, this is only in the industry in which I work. I'm sure each "channel" has its own unique situation, as someone said they've seen revenues go up...

[hunderdown]

aaronpaul, that makes sense. I've seen discussion here and in the AdWords forum that advertisers are adjusting their bids as they find they don't need to be #1 to do well. So the top bid may stay the same, but the others are less--and they way AdWords works, the #1 advertiser then only has to pay 1 cent more than the #2 one.

[ann]

I'm not sure if this will impact Google adsense or not but Fastclick has just rolled out there text ads, the big blocks and rectangles look suspiciously like the google ones.

While reading about them in the faqs there was a question about google and fastclick ads and the question was answered by telling them to check with google on there T&C.

I emailed them NOT to use them on my site as I saw no way to block them except by the hunt and turn off method.

If even one shows up on my sites then FC is history.

Ann