Another Adsense earnings tip

How to increase earnings using SEO tips

[cellularnews]

I recently did two redesigns on one of my sites - mainly for asthetic and SEO purposes, but accidentally, and fortunatly, it had a significant impact on Adsence income.

One - fairly standard, raise the Adsence ads so that they are above the fold scroll wise.

That has been mentioned many times and had the expected and desired impact.

The second change occured slightly later and had an unexpected impact on Adsence.

For SEO reasons, we switched from tables to css layout (finally giving up on v old web browsers).

This moved the main body of the content up the page from a HTML perspective - and it seems that it had an impact on Adsence as well.

As the main text (we are an online newspaper) is now higher in the HTML code, it seems that Adsence is giving it higher relevency as well - and this is leading to more appropriatly targetted ads, and hence click thrus.

Also, as we are a business focused publication - this has tended to put more of the higher paying ads on the site, which is a double bonus for us.

[mike73]

I'm in the process of ditching the tables myself. The benefits you mentioned never even occurred to me.

Thanks a million.

[Ossifer]

I'm also going through this process. With what I have achieved so far, I also believe I am seeing a similar increase in the amount per click... i'll have to speed up the rest of the changes :-)

[wheelie34]

I still use tables, have found that giving the table an id="KEYPHRASE" tag it helped with both targeting and cpc

[stuartc1]

Could it possible that effect will settle back down in a few days?
The reason I say this, is I have read similiar posts but lots of people say it due to something called smartpricing - or perhaps google know when changes have been made and do this intentionally to give you a smile for a few days (most probably not the case) ;))

I've also been thinking seriously about converting some of my sites to CSS and ditching those old bloated tables...

Please keep us informed on any changes over the next few days/weeks.

many thanks for sharing that!

[cellularnews]

"Could it possible that effect will settle back down in a few days?"

I wondered that - so I sat quiet for a month.

The effect has lasted a whole month so far.

[John Carpenter]

All our pages use tables and the ads we get are very relevant. I'm not sure how the <table> tag is in contradiction with css? We use css as well as tables on all pages.

[wheelie34]

John C

I think they mean get all the javascript etc of the page and call it from a css file, not sure what they mean by css versus tables

[sirkei]

I guess what they are using is the div tag and call them via css instead of using all the tables trick.

[Eltiti]

I'm not sure how the <table> tag is in contradiction with css

Technically, it isn't --you can certainly use both CSS and tables on one page!

The point is that some (i.e., many) people use tables for page layout --which is done much more elegantly with CSS; it reduces the amount of "garbage overhead" on a page, and it may give better SEO/AS results!

wheelie34:

What you probably mean is, put all the JS in an external file and include it (rather than keep it inline) --that has similar advantages, but it's a different issue.

[mike73]

I think what cellularnews meant was, if you use DIV tags and CSS to position the DIV elements, you can type the elements in the order you want. So if you're footer, for example, had some good keywords, you could put the footer text at the top of the HTML page, but use CSS to position it at the bottom.

[Dantol]

One - fairly standard, raise the Adsence ads so that they are above the fold scroll wise.

What do you mean?

[Eltiti]

@mike73: Yes, that's *certainly* a possible advantage! (I took that for granted, but not everyone would see that...)

@Dantol: "position the AdSense ads in a location where visitors can see them without having to scroll" [assuming 800x600 resolution, I would add, although more and more people use higher resolutions].

[DoingItWell]

Danton, Eltiti, I've been experimenting with this, and apparently it very much depends on site design. I have a site whose front page is a logo image, a short text for the search engines, and then all links in a large menu, old fashioned style. The ads on top of the page do well, but a large rectangle placed between menu links 10-15 links down is doing almost as well.

I've put the new 728x15 link ad on top of the top ads for the time being too, but this is really disappointing, clickwize.