Incorrect Ads - not matching content - Google AdSense - Display Ads forum at WebmasterWorld

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Incorrect Ads - not matching content

flyfisher812

10:19 pm on Jun 16, 2005 (gmt 0)

Hi all. I have a quick question regarding the types of Adsense ads I am seeing on my site. I have a cat-themed website. I have a lot of content and keywords regarding cats. However, I am getting dog ads. For example my one page has content about cat food and feeding your cat. I am consistently seeing ads for dog food and from sites that I checked out and have cat food as well. Why wouldn't it give me the cat content of that website for my ad. Any ideas?

flyfisher812

5:32 pm on Jun 17, 2005 (gmt 0)

Has anyone else had this problem before?

flyfisher812

1:40 am on Jun 21, 2005 (gmt 0)

Last chance before the train (post) finally leaves forever. haha Seriously, no one has had this problem? Are the ads all related to Pagerank?

Help...

ccDan

5:13 am on Jun 21, 2005 (gmt 0)

At least dogs and cats are both in the category of pets!

I have a page on one of my sites that's currently showing AdSense ads for anti-Bush t-shirts. Page has nothing to do with Bush, politics, the presidency, the U.S., political parties or anything even remotely related.

It's amusing, and sadly so, to see how way off base AdSense ads can be.

ferraristi

12:07 pm on Jun 21, 2005 (gmt 0)

Hi,
maybe it's to do with the Adwords publisher concerned. They might have only created one ad that includes the words 'dog' and 'food', but the keywords they are targetting include 'cat' because they sell cat food. If they are outbidding other Adwords advertisers that are targetting the keyword 'cat' then you will consistently see the 'dog' related ad.

Just a thought

Sweet Cognac

12:42 pm on Jun 21, 2005 (gmt 0)

Well, that's a shame. Lots of people have cats, but it appears a lot of advertisers don't target that keyword. Do a search in Google for "cat" and "cat food" There are only 2 ads for cat and several for cat food, but they are mostly the dynamic automated ads, in which all of these advertisers, more than likely have "content" turned off, and do you really want these poor quality ads on your website?

The keywords are probably not high paying, and worth their effort to monetize. "Dogs" probably are more of a competitive keyword, along with "pets."

Here's what I would suggest. Make a page on "all natural" cat products, like flea sprays and "all natural" litter. Most people probably won't buy cat food online, but they may buy accessories or vitamins. You'll be surprised what will happen by just adding the words "all natural" to your pages to do.

Best of Luck

pkwjr

12:52 pm on Jun 21, 2005 (gmt 0)

I am experiencing the same thing as of this morning. I have a sports blog, mostly hockey related, and today I am getting text and image ads about Canadian gold coins all over the place. Plus the image ads are duplicates on the same page.

Matt Probert

1:40 pm on Jun 21, 2005 (gmt 0)

When we trialled Adsense, over a period of months, the adverts were hopelessly unconnected with our content. It did vary, however. Pages about "marketing" would display relevant adverts, but almost all other pages (covering every conceivable topic) were disassociated. So, no, it's not just you! <g>

Matt

Sweet Cognac

1:44 pm on Jun 21, 2005 (gmt 0)

When you create an adsense script in your control panel, there's a dropdown that you need to apply. The first dropdown gives you an option of "images" or "text only" or both.

You need to go in and select "text only" and redo your Adsense script.

More than likely, hockey is not a popular keyword at this time of year. The keyword "Canadian" is what is giving you those ads.

Your best bet, in my opinion, would be to have a page on "tickets" and the ads will bleed over to your other pages, because there are so many ads for tickets.

>> edit.. Oh sorry, I reread your post... you have a sports blog? I don't know anything about the way blogs work. Maybe someone else here can help you with that. << /edit

ricky12123

11:28 am on Jun 22, 2005 (gmt 0)

Make sure you have allowed the Google Media bot in robots.txt. When I was facing the same problem, I contacted google and they said your website is blocking the Google Media bot to crawl your website.

Though, Exact relevant ads appear on pages almost immediately if the website page is crawled by the google already. If that isnt crawled, link it on a blog regulary being visited by Google Bot...and get it crawled. Google Media bot though crawls every Active Page ever 15 days to match the content to the ads again.

wewe

1:21 pm on Jun 22, 2005 (gmt 0)

My site is a music blog. It's a blog indeed, but it not about blog. Such a pity to see so many AdSense ads for blog hosts, software,etc that I can't bear it. Must I remove all the word "Blog"? :-(

antman

1:55 pm on Jun 22, 2005 (gmt 0)

I had some success getting relevant (non-blog) adsense ads on my blogger based blog by editing the template. I took out the variables and put literals in there such as the page title and the meta data and anywhere else I could.

It worked on a couple of blogs but not all of them. Next, I'll try adding some static H3s on the ones that didn't work. At some point my content will out weigh the blog stuff.

ant