The ever reducing eCPM.... what to do?

[born2run]

Hi the ecpm for adsense keeps decreasing everyday. Any tips on what to do? Would notifying google help? thank you.

born2run

[CalArch90]

A lot of publishers have seen this happen since last month, I'm not sure there is anything you can do except wait and see if things eventually normalize.

In the meantime, just focus on adding content to your site and if possible, look for other revenue streams, direct advertisers, sponsors, etc.

Adsense had been a very stable, almost predictable source of revenue up until last month, with little fluxuation (at least for me), but that seems to have changed.

This should serve as a lesson to everyone that you can't rely on one source of revenue, you have to diversify to minimize your risk.