Forum Moderators: martinibuster
I surveyed about 2500 visitors and found out that they spend an average of $120.00 a month on the items I'm marketing, via Adsense. Ads are well targeted... Selling the items my visitors say they are buying...
Problem is, my visitors are mainly older folks, old women in particular. How do I turn more of these browsers into buyers? Any suggestions?
They have credit cards, purchasing online, I would think, would be a great convenience for older folks.
Write articles on how safe it is to buy online, how to spot a reputable site, case studies from happy purchasers?
Based on the stats mentioned, how much should I be making a month? What do you think the potential is and how do I go about achieving that?
Write articles on how safe it is to buy online, how to spot a reputable site, case studies from happy purchasers
I think you're on the right track. For one, you'll probably be targeting better paying keywords than your regular craft keywords. "Buying safely online" will now give you keywords on e-commerce, credit card fraud, merchant accounts, etc. -- all of which may give you 50 cents clicks or higher.
Also, think of what types of content are doing well for you in terms of visitor interest as well as Adsense earnings. Then make more of the pages that are giving you higher earnings. Or more pages where you get more clicks. Or more pages that give you more search engine traffic.
Good luck. If I only have your traffic, I can definitely sit on the beach all day. Right now, I can only sit on the bench at the mall :o)
Atleast you have traffic, thats the hardest part.
old women in particular
Oops, didn't mean to say that, no offense intended.
elsewhen, alika.. thanks. That's something I've thought about. More along the lines of allaying their fears than making money though. I don't want untargeted visitors. I have private advertisers too, so I have to keep my stats consistent.
old women in particular
This is a great demographic, as they are most likely to click on ads, as they are probably the least tech-savvy group out there. They are also the group least likely to use ad-blocking software.
old women in particular
I'm getting near to that description. :)
Keep in mind that us "older women" likely already own every sewing/crafting/knitting/crocheting/cross-stitch gizmo ever made during our lifetime. Even some that were made before our lifetime. Hard to justify buying new ones if the old ones aren't broken. Harder to justify buying them online and waiting for the shipment to arrive when there are many sources within a mile or two of home.
Just an obstacle you might consider.
However, should a new gizmotchy arrive on the scene, you would definitely want to be among the first to review it in detail. Now that might be something to consider (wish I had the time to try that myself).
Even if your content is (hypothetically) all about those older Singer foot-pedal powered sawing machines, don't give up -add content about Arthritis meds, Knee replacement, Oxygen tanks, and WD-40 lubricants.
old women in particular
The easiest way to get old women to buy stuff is guilt them into it with words like "LOVE"....
Run, Melba, run... :) A certain incredible programmer is getting ready to reprogram your old little brain.
breaking news: Melba joins the club, mails yet another shipment of a blunt object [webmasterworld.com] to Mrs. IncrediBill. Details at 11!
offering something they don't already have, seems like an answer.
That was the message I was trying to get across. The rest, was just an attempt at humor... :)
they spend an average of $120.00 a month
they would spend that much online, in general, or in what you are offering?
If you look at the toys (father's day specials) that they are pushing now in stores, almost all of them are items that are "NICE" or "FUN to Have" gadgets. None of the items being promoted are "essentials" -they are all "feel good" items.
Thinking along those lines, if a site offers run-of-the-mill traditional supplies/essentials (through AFF links, or Adsense Ads), prospects are not likely to get excited into "impulse" buying mode or be inclined to click on a Ad. If an item being featured is one of those "cool things" that makes the viewer to "want it", however, a sale (or a click) is likely to occur. Having better targeted Ads on those "cool, latest and greatest" gadgets related pages would not only improve your CTR, it would also result in better conversion for the merchant as well.
There's a much better variety of supplies available online.
yes i agree with that, almost for anything you can find a better deal online. From your other posts i can assume, that it should be a website created with alot of care and passion.
they can buy the same items online,
better items actually.
There's a much better variety of supplies available online.
Indeed. These are your site's strong points. Do your users learn of that right away?
A couple of things that may be worth looking into:
* How effectively, and clearly, does your copy convey the above?
* Does your site convey the above as soon as someone lands on ANY of your entry pages -not just to those landing on your home page?
I am not questioning clarity/effectiveness of your copy -I am only spotlighting something that is often taken for granted and/or overlooked. HTH.
