Forum Moderators: martinibuster
Anyone wish to fathom a guess as to what parameters SmartPricing is based upon?
I would hope it would be per channel but that seems too easy to play with. However, many seem to believe this is so.
I would think it would be computed based on on-going statistics but it may make sense to use a sliding window of about a month or less (for some history but more current statistical relevancy).
Anyone have any experience with trends and such that have been up and running longer than 2 or 3 months (to allow SmartPricing to definitely be in the mix)?
Thanks in advance...
Sidenote: I joined AdSense just after they added the CPM offering for advertisers to target specific sites. Is the eCPM stat (in the reports) mainly for sites being used for CPM campaigns? Or is there some value in that stat to all AdSense publishers? I have not been able to deduce anything too meaningful out of it and I am assuming it is a newer stat for the CPM crowd. No?
I say that because when they introduced SP they used the example of camera pages.
A page reviewing cameras would supposedly pay better than a page about using a camera.
The reasoning being that the person reading a review page was more likely to be in a buying mode, while the person reading the how-to page was more likely to already have the camera and thus be less likely to be in a buying mode.
From what I see on my site, that explanation seems to hold water.
You think it is per page (and not per channel or site)? Wow!
i think smart pricing by page has the highest significance, as it should, with decreasing importance placed on site and account (if any).
i think smart pricing is primarily linked to conversions and not to how fresh the content is as one poster mentioned. why would freshness matter to an advertiser when their primary unit of analysis is conversions/ROI?
lastly, i do not think that channels have anything to do with smart pricing. channels are completely arbitrary clumps of pages or sections of sites chosen by publishers. some people select channels by category, others by color of the ad, others by date the page was created, others by page template etc. etc. etc. i cannot see any reason for google to base any analysis on channels whatsoever.
</my two cents>
Sidenote: I joined AdSense just after they added the CPM offering for advertisers to target specific sites. Is the eCPM stat (in the reports) mainly for sites being used for CPM campaigns? Or is there some value in that stat to all AdSense publishers? I have not been able to deduce anything too meaningful out of it and I am assuming it is a newer stat for the CPM crowd. No?
CPM advertisments is not widely available yet. google has announced it, but it is still in testing.
the eCPM stat currently displayed in your adsense account, does not have anything to do with the new CPM campaigns that will be coming out soon. eCPM is a very valuable metric that is used widely in advertising.
put simply, eCPM indicates the amount of money you are making per thousand impressions. if you select "page" from the drop down box, eCPM is calculated based on the number of pageviews... if you select "Ad Unit Impressions", then eCPM indicates how much money you are making per ad impression (if you have two adsense ads on a page, then one page view = two ad impressions).
eCPM is valuable insofar as it allows you to compare how adsense is performing with respect to other ways you might be monetizing your site (ie affiliate programs etc.)
hope this helps.
That does make sense about channels not working into the Smart Pricing (SP) frenzy. I think I organized my channels a little more logically than some (i.e. not on page color or what not). My assumptions led me astray on my thinking on SP seeing as how it is all arbitrary and why would Google place any weight in that respect.
As for your eCPM information, that makes great sense now that I have aggregated my reports and can actually select data by "page" and "ad unit" (to see figures that are a bit more familiar). After playing around with the figures a bit, the math pans out. I think what threw me for a loop here are the couple eCPMs that were really high and not actually doing the math to see that indeed it was correct (from cursory examination, my "well rounded" guestimates were off...I guess I am not good with numbers that large :). Now if only the entries in the earnings column were that large.
I think I need to stop looking at code for a week or so to let my head clear.
Thanks again.
