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Alterntaives To Lower Performing Pages

         

wiseapple

10:48 am on May 11, 2005 (gmt 0)

10+ Year Member



Since EPC is down... I will be the first one to ask the question - what alternatives do we have for low performing pages? Anyone have any good ideas?

ganeshcp

11:14 am on May 11, 2005 (gmt 0)

10+ Year Member



erm ads from other ad networks? valueclick, mamma...

Peronally I wud rather keep some pages without ads...it looks neat that way ;) Or advertise some section of your own site.

max_mm

11:17 am on May 11, 2005 (gmt 0)

10+ Year Member



here are some to explore:

ads-click.com
cbprosense.net
Fastclick.com
FindWhat.com
clicksor.com
quigo.com (AdSonar)
amazon.com
contexweb.com

berto

11:25 am on May 11, 2005 (gmt 0)

10+ Year Member



My recent decline in Adsense earnings has forced me to consider alternatives, primarily affiliate programs, and especially Amazon.

I am now much more mindful of the tradeoffs. If I devote space to Adsense, that is less space for Amazon.

Before, I would put Adsense ads, sometimes multiple ads, on most pages and just forget about it. No more. Now, I evaluate Adsense on a page-by-page basis. If the Adsense space doesn't earn as much as the Amazon alternative, I pull all Adsense ads, or perhaps just leave up the small-footprint AdLinks unit.

Actually, I am now trending toward the view that Adsense has to earn significantly more than the affiliate alternatives or out they go. Why? My affiliate ads are generally attractive, are always on target, and enhance the visitor experience. By contrast, too often the Adsense ads are off-target, sometimes to the point of being annoyingly or stupidly so. (I particularly hate how often and how badly the AdLinks category titles misrepresent the actual ad content on the follow-up pages.)

For now, I am leaving Adsense up where they potentially provide useful information otherwise not found in the content section of my pages, irrespective of how well they perform revenue-wise. If they enhance the visitor experience, they stay. Otherwise, they go.

In the end, though, I might just decide to pull Adsense everywhere, or at least on one site where they are not working very well. At some point, it's just not worth it.

ken_b

1:30 pm on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Many of us probably have pages where Adsense pays poorly, and pages where Adsense pays much better.

If you have a page where Adsense pays well, here's a suggestion.

On those really low paying pages, put a promo spot for your higher paying pages.