Forum Moderators: martinibuster
I don't know if this will work for everyone but here are the results of some test I've done with my ad colors to raise my CTR.
Well my color scheme for my site is a light blue / dark blue... so I first started serving my ads with the default google ads.
I was getting between $10 - $15 a day.. but of course I became greedy and wanted more..lol.. so I decided to do some color testing with my ads to see if a more eye catching color will boost my CTR or make visitors turn away from the ads.
Well.. I took the border of my ad and made it a very dark blue. and I made the background a VERY BRIGHT blue.. and made all text white.
Mind you my audience is between the ages of 16 - 25 .. so this may not work for you.. but after a week of testing.. my daily earnings went from the low teens per day... to $30 - $40 a day.
So now that I see bright colors work for my site.. I'll be using that constantly throughout my site. hopefully this will work for some of you also, depending on what your audience likes.
Thanks for the insight. I had a similar experience years ago (before AS) when I started running text links from another network. At first I just strung the text links (individual 1-2 word phrases) along the top of my pages. It seemed to me at the time, that if they looked like just some more links on my site, that more people would click through.
Then the network asked that affiliates place some sort of text like "Search the Web," near the links, so users would know they were ads. I figured, great, there goes my CTR. But I also realized that the ads had to be valuable for advertisers, so I was more than willing to comply. I not only used the "Search the Web" qualifier as requested by the network, but also placed that phrase and the links in colorful little boxes.
To my suprise, people liked clicking on the links even more with these changes. I guess the colors and the separate box contrasted with the actual site layout and actually attracted clicks.
Let us know if your income remains higher in the next few weeks. Other folks have posted here about changes they made that increased traffic, but that slowed after users got used to the new look. Good luck!
The link color should be 000080, text 000000 and url 008000.
You don't have to use them, it's only a good tip ;)
But I noticed my ads become a blind spot after a month or so... so besides changing colors.. I tend to change the location of my ads at least once a month. I noticed that has helped also.
It seems the eye is always drawn to something that looks new.
