Forum Moderators: martinibuster
One of my sites has been getting pathetic amounts for each click through. For the amount of clicks that are going through the site could be getting mid $### per month (Looking at the pricing for some decent keywords that are relevant to the site).
I guess my question is, how do I get these nicer ads to be the generic ads on my site, as opposed to the terrible < 10 cent jobbys. Obviously, all out manipulation would not be an option, but the site in question does deal with the higher end keywords throughout the site, so I think it deserves some better ads. The more expensive ads are also more interesting to the people that visit the site as well (IMO).
Any ideas on how to go forward with this in the proper manner?
Many thanks,
W.
Another way might be to see at which location the expensive ads normaly show. If you have two ad blocks and the most interesting ads appear in the block which is not at a primary position, try to rearrange your layout in such a way that the eye of the visitors first sees the most interesting block.
I have had this problem, where the first ad block in my HTML (which receives the higher paying ads most of the time) was on a less visible position than the second ad block. Revenue increased dramaticaly with just basic layout changes.
I was thinking along the lines of relevant internal links with relevant keywords, would this help?
W.
Just to name a few.
If the higher paying ads do not show on your page, URL filtering the lower paying ads is the Adsense only tool you have. What might also help is getting links from sites which are also relevant for these keywords with the right anchor texts. On-site and off-site factors can influence the importance of pages and keywords. You wrote that you think that the pages itself are relevant for the keywords, so try focussing on off-site relevancy.
Having low EPC while high paying ads are displayed can have several reasons
I'm working on the "off-site factors" as well.
Ad blocking is annoying, I block an ad that gives me 10 cents, I get one that gives me 6 cents, but more click throughs. I'd prefer less click throughs with higher EPC if anything. My visitors are being subjected to horribly generic ads that could provide information on a stupidly large amount of topics.
W.
I don't know which type of keywords you are talking about, but if they are in the top range, there might be a filter to display them only on certain sites, or after a certain amount of time. This is further discussed in [webmasterworld.com...]
It is the strange thing of the automatic assignment of ads to your pages, what you think is normal might not be so obvious for an automated system. Filtering the most annoying ads in the URL filter might help, because it forces the Adsense algorithm to try other ads from the pool. Eventually it will find those with the best CPM, but it won't hurt if you speed up this process a little by disabling those ads you really don't want to see. Having a second ad block also helps, because the algorithm can compare the relative performance of more ads on the same page.
Adding keywords in a to obvious way can be dangerous. I monitor a subset of keywords with only a few hundred results and therefore I know almost all competitors for these words. One tried to be smart and added keywords in a <Hx> close to the Adsense ad block. The <Hx> was modified to display in a small font size. It helped, the ads were certainly on target, but then, in one day, all pages of the site disappeared from the SERPs. I couldn't find any other reason than the modified font size in the <Hx>. He may have seen better earnings for a short time because of better targeted ads, but in the long run he had a major problem.
