adsense coverage / rpm / everything is down

Using adsense from last 10 years but from the last 2 years it sucks

[kapil9125]

Hi,

I am Kapil from India, My traffic is mostly from India,, Traffic is from android.

From 2022 i can see my cpc got down each on quarterly basis from USD 0.07 cent to 0.01 USD cent. Now from April can see ad coverage rate is also tanking.

Is it happening with everyone or its just me. i am telling you my income is down by 70% from last 2 years its even getting difficult to get some profilt after paying hosting bills which is around 500 Euro for me right now.

I cant find an option to share image here otherwise i do post my earning stats so all of you can see that too.

[not2easy]

Hi kapil9125 and welcome to WebmasterWorld [webmasterworld.com]

The same situation has been observed and reported here: [webmasterworld.com...] ever since Google stopped paying per click late last year: [webmasterworld.com...]

Google switched from CPC to CPM partly because most browsers stopped accepting 3rd party cookies by default.

[kapil9125]

Yeah! i can see on those threads a lot of users are reporting especially from my geo. I was not forcing users to click on ads my ctr always below 4%. i thought shifting from cpc to cpm will not hurt but now it looks like its hurting but i dont think thats the only reason of this downfall