Is webmaster error or CPC to CPM to blame for over 50% drop revenue

Feel like I am frantically paddling, but still going backwards

[decker2186]

Revenue has been falling steadily since a bumper year in 2022 when I turned on vignettes. Since March 2024 I have seen an over 50% fall in revenue from adsense. I am using:
- offerwall
- ad blocker message
- google gdpr consent forms
- auto ads all options are on.

My traffic is down slightly, but not enough to cause the fall in revenue. Have I done something stupid or is this the change from CPC to CPM?

[edited by: not2easy at 11:28 am (utc) on Apr 13, 2024]
[edit reason] Please see TOS [webmasterworld.com] [/edit]

[not2easy]

Hi decker2186 and welcome to WebmasterWorld [webmasterworld.com]

The same thing has happened to a lot of other sites counting on AdSense. The AdSense discussions here for the month of March offer a look at the effects across several dozens of sites: [webmasterworld.com...]

The April discussion offers some of the answers though not evenly improving across various niches: [webmasterworld.com...]

Those two threads should be useful for how you might improve things.

[decker2186]

Thank you!

[mack]

What sort of effect did turning all the auto add features on page views per session? Sometimes auto ads can be really obtrusive, and cause users to simply leave.

Mack.