Forum Moderators: martinibuster
Later this year, we will require all partners using our publisher products — Google AdSense, Ad Manager, or AdMob — to use a Google certified CMP that integrates with the TCF when serving ads to users in the European Economic Area or the UK. In the coming weeks, we will make available a list of Google certified CMPs that have integrated with the IAB Europe TCF and meet the TCF’s specifications, and we’ll require that our partners use a CMP from that list.
The decision to require our publishers to adopt the IAB TCF follows on from IAB Europe’s announcement that TCF V2.2 has been finalized, which further supports consistency in the online advertising consent experience.
no idea what this consent silliness has ever done. any site that has the cookie popup, i just blindly agree/dismiss and continue. i suspect most people do the same.
whenever google requires some consent nonsense, i just add the tag or click the agreement, etc. and move on. my site has the cookie popup when accessed from europe, whatever that means.
Publishers using Google’s Privacy & messaging GDPR user consent messages: We encourage publishers to consider which CMP solution is best for them. To support publishers, the GDPR user consent messages available to Ad Manager, AdSense, and AdMob publishers in the Privacy & messaging tab are certified in accordance with the new TCF requirement.
“Publishers using Google’s Privacy & messaging GDPR user consent messages: We encourage publishers to consider which CMP solution is best for them.”
To me - that reads that publishers using Google’s own Privacy & Messaging should start looking to which CMP solution is best for them. Meaning the current P&M are not adequate
