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April 2022 AdSense Earnings and Observations

         

puente

8:55 pm on Apr 4, 2022 (gmt 0)

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steady as she goes so far.

VictorOlaitan

2:07 am on Apr 15, 2022 (gmt 0)

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They usually match even my Wordpress jetpack until Sunday. Till this moment, not one single click has been registered. Pageviews fluctuate, moves up and down. Yet the Pageviews isn't even what has got in a day anyway. It's all in disarray in my account for past 4 days.

allhearts

2:16 am on Apr 15, 2022 (gmt 0)

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The stats have been frozen or not working properly for some of you this week but I haven't had any issues at all.

surnames

11:57 pm on Apr 15, 2022 (gmt 0)

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adsense stats have been working OK here also.
Only new thing to report is a traffic drop today of 15% (97% of my visitors are from the US), probably because of Good Friday holiday.

ember

1:53 am on Apr 17, 2022 (gmt 0)

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I'll be glad when personalized ads are a thing of the past. Contextual ads do so much better for me.

Casanova

11:39 am on Apr 18, 2022 (gmt 0)

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my traffic and income along with it fell -25%. I think it's because of the Easter holidays, who has the same problem?

Sissi

12:51 pm on Apr 18, 2022 (gmt 0)



Yes same problem during Christmas depending ou your markets
Being in Saudi won t affect you but if you are in Vatican it will

Sissi

11:53 am on Apr 19, 2022 (gmt 0)



Anyone with frozen stats?

CommandDork

7:21 pm on Apr 19, 2022 (gmt 0)

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I wouldn't say frozen for me, maybe just lower numbers than usual by this time of day. So hopefully just delayed?

MaHi84

10:50 am on Apr 21, 2022 (gmt 0)

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Hits normal, CTR at half.

Casanova

11:47 am on Apr 21, 2022 (gmt 0)

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I see traffic recovery after holidays +15%! I'm glad the recovery is on.

Sissi

7:32 pm on Apr 22, 2022 (gmt 0)



During the last 2 days have had a period of 4 hours zero click that is unusual after 15 years of Adsense given that we cover so many different niches.
Let s see

not2easy

8:54 pm on Apr 22, 2022 (gmt 0)

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If you have EU traffic, you might see a few bumpy days because Google is rolling out new 'simplified' cookie handling with different options: [webmasterworld.com...]

There could be inaccuracies until all that settles.

ember

11:50 pm on Apr 22, 2022 (gmt 0)

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I have just a trickle of EU traffic, some CA traffic. Have been using a paid cookie banner but apparently not one Google likes. CTR dropped 25% about two weeks ago. Did not improve so I installed Google's cookie banner a couple of days ago, and now CTR is back where it was. Lesson so far is that Google really wants you to use their cookie banner.

Sissi

6:07 am on Apr 23, 2022 (gmt 0)



@not2easy
Thanks for clarifying
I m using Google Cookies banners so I assume I ll have to wait this roll out without changing anything.

not2easy

11:25 am on Apr 23, 2022 (gmt 0)

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@Sissi
Sorry, the changes do not affect me so I did not go to read the details. Did you check out the link? You can see some of the changes listed there. It looks like you may need to be using their cookie consent banners to offer the changes.

There is more information/details at the link for their blog posted on that thread: https://blog.google/around-the-globe/google-europe/new-cookie-choices-in-europe/

Sissi

12:29 pm on Apr 23, 2022 (gmt 0)



@not2easy
Much appreciated
Just checked a adsmanager the GDPR options and it looks that Google will launch automatically the cookies consents via the existing channel for those who are using their banner.
My CTR is still high ( over 5 pc) fortunately only the hours without revenues that gives concerns

capulkit

10:05 am on Apr 28, 2022 (gmt 0)

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April 2022 worst month since start of Adsense on my site. March was promising but April is 50% down compared to March though traffic is same.

Sissi

10:40 am on Apr 30, 2022 (gmt 0)



This month is acceptable and consistent with the efforts made on qualitative contents
My End of the month Clawback has been always almost zero given the ‚real time, clawback I have.

CommandDork

3:19 pm on May 1, 2022 (gmt 0)

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Clawback was 0.6%. One of the lowest in years for me.

gatormark

9:57 pm on May 1, 2022 (gmt 0)

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- August clawback 29% (new 15-year high)
- September clawback 11% (after firewall changes)
- October clawback 13% (very good revenue otherwise - best in 4 years)
- November clawback 11.4% (best revenue month since November of 2017)
- December clawback 11.3% (good revenue otherwise, but not equal to Nov.)
- January clawback 4.7% (Adsense revenue up 9% over Jan 2021)
- February clawback 1.4% (Adsense revenue up 8.8% over Feb 2021)
- March clawback 0.4% (Adsense revenue down 8.1% from March 2021)
- April clawback 0.3% (Adsense revenue down 3.5% from April 2021)

Sissi

5:27 am on May 2, 2022 (gmt 0)



Bad start for May -50 % in revenues

Sissi

7:35 am on May 2, 2022 (gmt 0)



Stats are frozen (hopefully)

gatormark

11:40 am on May 2, 2022 (gmt 0)

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@Sissi, Saturday and Sunday were horrible here in the USA. Monday is starting off well.

CommandDork

12:38 pm on May 2, 2022 (gmt 0)

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I always see reduced "everything" when the month ends AND starts on a weekend. I feel like you have to wait until the next business day to see new campaigns pop up - which makes sense. I suspect today (Monday in the U.S.) should be more "normal" for everyone, certainly stabilizing by Wednesday as May kicks off and summer is on the horizon.

Cross your fingers and your toes.

Sissi

1:26 pm on May 2, 2022 (gmt 0)



Good to know that I m mot alone.
Today is Bank Holidays in UK and also Eid Celebration (2 bln people celebrating).
Probably a reason.
Eid Mubarak,
but please come back tomorrow to our websites !

Sissi

5:39 pm on May 2, 2022 (gmt 0)



Slowly recovering

gatormark

7:22 pm on May 4, 2022 (gmt 0)

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May has not been very good so far. Down 23% from May 2021.

allhearts

10:49 am on May 7, 2022 (gmt 0)

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Same here @gatormark, month is off to a slow start.
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