Google Analytics Reports Lot of AdSense Clicks But No Money

[Jori]

In Google Analytics, I have numerous clics for my adsense ads.
But all of those clics are not converted in revenues.

I still have "valid" clics, but they are really few of them.

Why is that so?

How can I have 14 clics in one article, and 0$ of revenues? What am I doing wrong ?

In other articles, I can have 2 clics and good revenue associated.

Today, I had an increase of 32% clics, but a decrease of 37% in my revenues !

[NickMNS]

In Google Analytics, I have numerous clics for my adsense ads.

Google Analytics is not a reliable source for reporting ad clicks. The only reliable source is Adsense itself. I'm not sure why GA's reports are wrong, but whenever I look, the report is always messed up. So, I don't look.
...

No! I looked... today my GA report is under-reporting revenue for the day by 5x. 1GA$ == 5AdSense$

[engine]

As NickMNS, the reporting is not reliable, only a guide.

Invalid clicks are an issue, and always have been. These could be clickbots, or even genuine errors (such as someone clicking twice).

[Jori]

I think so. I tracked the clics with a small script a long time ago, and the discrepancy wasn't so big back then.
Today, Google Analytics is almost useless to take decisions based on Adsense.

I'm thinking more and more about quiting analytics (and use Matomo instead) but is an other subject.

But still : 14 clics, 0 revenue. No hinch about what is causing so much "invalid" clics, only my blind trust in Google.

What would be nice, is to have in Google Adsense reports, the urls where the ads are clicked.

[NickMNS]

What would be nice, is to have in Google Adsense reports, the urls where the ads are clicked.

Create a unique ad unit for each url, then you can track clicks by ad unit. It may be a problem if you are frequently publishing new urls, but otherwise it can be a workable solution.

[Sissi]

@NickMnS
Creating a unique for each URL is a good option ?for a small website yes, not for 2000 URLs

[NickMNS]

Creating a unique for each URL is a good option ?for a small website yes, not for 2000 URLs

Mostly true. I don't think size is the determining factor. If you only publish a post a day and traffic is concentrated mostly around the latest posts then I should remain manageable regardless of how big the site grows. But if traffic is evenly and consistently spread across 2000 url then yes it would be unmanageable.

I personally wouldn't do it. But if getting data by url is important to you, it can be done.

There was and I think still is "custom channels" which should allow you to group the reporting of ad-units together, this could make the per-url ad-units a little more manageable. But since AdSense has dumbed everything down and made everything so "user friendly" I guess only dumb people can figure out how to set that up.

[Sissi]

Thanks NickMns

I try to correlate Ads stats for a website with the search console url performance.

But it s worth to use your approach for sensitive URLs.