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Change to 600x280 ad brought big improvement

after all the years with no change

         

jetteroheller

6:08 pm on Jul 16, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Some years ago, I made an automatic layout system with 600 pixel width columns.
The elements placed in 1 to 6 columns depending on windows width.
<script>if(screen.width<620){document.head.insertAdjacentHTML('beforeEnd','<meta name=viewport content="width=620" />')}</script>
Just below the logo 336x280 ad, 234x200 AdLink and a search box.
Additional 2 AdLinks 600x20 in the first part of the content and below the content
2 towers 160x600 and 600x300 matched content.
So in total 3 ads, 3 AdLink, one matched content.

I changed the place below the logo to a 600x280 fixed size ad.
Now 3 600x24 AdLinks and a further 600x280 fixed size ad near the end.
So now in total 2 ads, 3 AdLink.

Since July 12th running and it brought a 150% increase of revenues.

freitasm

4:52 am on Jul 22, 2020 (gmt 0)

10+ Year Member Top Contributors Of The Month



Interesting - this is a strange size. Are you sure the ads served are this size and not 336 x 280? Would it be better if using a responsive ad unit?

jetteroheller

7:01 am on Jul 22, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There are product ads with several pictures from left to right. 3 real estate photos or products from Alibaba for example.