Anyone else experiencing this? Seems to have started around the second week of December. I haven't changed anything.
Mentat
7:56 am on Jan 8, 2020 (gmt 0)
Same here. The Christmas shopping + delivery window is losing after ~15 ofe December. Offline shopping frenzy is 15-24 of December Now everything is dead, waiting for the miraculous Spring.
surfgatinho
3:14 pm on Jan 11, 2020 (gmt 0)
Seems to be creeping back up. Still nearly 20% down on YoY earnings.
fearlessrick
6:17 pm on Jan 11, 2020 (gmt 0)
Huge drop for me. I used to average 0.25 per click. Today, under 0.05. Yes, that's right. less than a nickel a click.
Google apparently thinks I should be eating more tuna sandwiches and mac and cheese rather than burgers, steaks and pork chops. I have been good about the vegetables and salads, but that doesn't seem to change their approach.
adrianTNT
6:54 pm on Jan 13, 2020 (gmt 0)
Last ~2 weeks I am paid around $0.05 on a site with a lot of traffic where it used to be $0.15.
adrianTNT
8:14 pm on Jan 13, 2020 (gmt 0)
An url shown ~$4.20 earnings today, I refreshed the page after around an hour, it shown $3.70, I am sick of this nonsense.
NickMNS
8:44 pm on Jan 13, 2020 (gmt 0)
An url shown ~$4.20 earnings today, I refreshed the page after around an hour, it shown $3.70
What metric specifically was showing $4.20? Was it RPM? If you are looking at RPM at a daily scale and the day is not done then that figure is subject to change and in all likelihood in a negative direction, but this does not mean there is anything nefarious going on it is only a side effect of how the metric is calculated. If at 12:00:01am I get a click for 1$ with only 1 page view then my RPM will be $1000, if in the following second I get another pageview but no click, the RPM becomes $500, then with each subsequent page view your RPM will drop. At some point, you'll get a page view with a click and the number will readjust upwards and ultimately it will converge to its mean and true value. The fewer pageviews you have the more the value will appear to fluctuate. When you segment your stats down to the page level then even a relatively high traffic site will see the impact of the side-effect. To see the real and final check back tomorrow, after all the clicks and pageviews are tallied for the previous day.
adrianTNT
6:28 pm on Jan 14, 2020 (gmt 0)
It was the "earnings", not the CPM or CPC, today I was able to record it, because it happens every time I refresh the page ! I am sick of it. Here is the video: [youtube.com...]
NickMNS
9:18 pm on Jan 14, 2020 (gmt 0)
We have all seen that, its an earnings roll back. It occurs when invalid clicks are rolled back. There if the click is invalid, then there is nothing you can do get it back. Basically it should not have been reported by Adsense in the first place. If this is occurring a lot, as this appear to be the case, you need to take action to determine what might be causing the invalid activity. Adsense may determine that your are intentionally causing this and close the account.
The two main things to check, is ad placement and traffic sources. Ad placed too close to navigation and buttons can cause unintentional click by users which will seen as invalid by Adsense. And traffic from certain social media source is also viewed negatively by Adsense.
Also, if I'm not mistake you mentioned in another thread that your sites are impacted by "brand safety", where ads are suppressed until the page is crawled by Adsense. That is a further sign that Google is viewing your site as being subject to spurious activity. You need to clean things up before they pull the plug. This not to suggest that you are doing anything intentional, but simply this is how Adsense appears to view the acitivity in your account.
adrianTNT
2:22 pm on Jan 15, 2020 (gmt 0)
Thanks NickMNS, that helps. I try not to deviate this topic too much ...
Basically traffic quality is not best (but it was always like this for this site), it is an Android app downloads site. Maybe Google january algo change had something to do with it.
Also ... cpc drop and earnings rollback happen when I added a caching proxy in US, then one in Singapore, it should just ~double the speed in these locations and maybe more page loads engagement from users, can this be wrongly interpreted as un-natural engagement with the site/ads ?
Today it got really crazy, just hours after AdSense day start, I had ~$0.80 CPC and around $12 earnings (average is $0.15, last weeks was $0.05), now i just watch the total earnings roll back each time I refresh the adsense stats.
And yesterday in my policy center I had an url marked as adult/sexual content ("ads disabled" on that url), the URL had nothing to do with adult content, it was an app, something very technical, no misleading words eider. Maybe someone is making false reports on my ads.
Sorry if I hijacked the topic. I will open another thread.
surfgatinho
2:39 pm on Jan 15, 2020 (gmt 0)
It seems that my CPC is actually in line with a couple of years ago. It's just that the first week of last year was particularly good in terms of CPC.
Broaster
9:23 pm on Jan 20, 2020 (gmt 0)
Same thing here
My CPC is only 0.08 cents or something like that
Today I felt sad I had 15k visits I was getting high traffic for my website and I got 346 clicks and my earnings were only $12.56 very low
I think it also has to do with personalized ads showing. I checked my account in 2010 and saw a day where I got similar traffic and clicks and I earned $135.75 for 330 clicks. This was before the personalized ads where they place ads on your website depending on the users search history instead of relevant ads to your niche.
