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The Washington Post has introduced a solution for advertisers called Zeus Prime. It is intended to offer an alternative to Google and Facebook for publishers and advertisers.
publishers will have the potential to earn $10 minimum CPM under Zeus Prime, compared to the average of $2 minimum CPM they see now with outside vendors
The new product will, for now, allow Washington-based clients to “purchase seamless, high-performing formats against inventory directly on the Washington Post in real time,” Vice President of Commercial Technology and Development Jarrod Dicker wrote on the newspaper's blog.