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What to do against double click penalty?

     
8:32 pm on Aug 31, 2019 (gmt 0)

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I've had two times now the double click penalty within a year. It's just so frustrating that you have no idea why they are giving it to you and you don't know what to do better. The first one was 3 weeks and the second one, 3 months later, was 5 weeks.

A normal company would have a customer service and they would help customers about what is wrong with their websites and overcome the problems. But with Google you just live with a total darkness, with a fear that you would lose your income and your job. And at least I used to have a strategic partner manager from Google's side, but I haven't heard from them since like two years now and they change like every year so I don't want to bother the one I used to have.

I have a moderate size site with 7 figure ad impressions per month but after the second penalty I'm preparing for the after-adsense-time, because I cannot trust this company anymore while they can just pull the winds out of your sails without any notice.

Anyone else feeling this way?
8:38 am on Sept 2, 2019 (gmt 0)

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Have you checked that your ads aren't prone to accidental clicks and so on?

It's a yes or no question.

Google will stop showing ads altogether soon on pages that violate it's guidelines.
9:16 am on Sept 2, 2019 (gmt 0)

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We're seeing more publishers get hit by this. thankfully not OKO publishers, but we're getting contacted by a lot that are. One pattern we are seeing is of it appearing thanks to "layout shifting" (page suddenly shifting as it loads on some devices). I have a hunch that Google have come up with a better way to detect this and are having a bit of a tidy up. Ads close to navigation and large ads on mobile being accidentally clicked when scrolling seem to be other key causes at the moment.

A colleague of mine blogged about this on Friday. Worth checking out if you can find it.

'm preparing for the after-adsense-time, because I cannot trust this company anymore while they can just pull the winds out of your sails without any notice.
Anyone else feeling this way?


It's a common feeling, particular as publishers grow (if it wasn't, I probably wouldn't have a business). I think that publishers over a certain size definitely sleep better when Google is part of the mix rather than the whole pie. Usually earn more too.
9:47 am on Sept 2, 2019 (gmt 0)

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Hello-

Double click shouldn't be a problem. If someone taps an ad on purpose, he'll accept to go further, when prompted. Why would he change his mind?

About accidental clicks / tapping, an issue can arise if you are not controlling enough Adsense's responsive ads. If you leave it in auto pilot, you risk to get 300x250 ads above the fold on mobile, as well as 300x600 ads on mobiles too which leaves barely nowhere to touch the screen to scroll.
 

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