Ads Disappeared

AdSense Stopped Serving Ads on My Website

[Tech4]

Hi everyone! Everything was fine till yesterday when I noticed my stats freeze. Today I understood that that was not a freeze of statistics but a trouble with my website. Ads just disappeared. If navigate through my website's pages I can see one ad load per 20 pages. On 99% of ad places I have just a blank area now. I Googled and learned that folks on the Internet have been dealing with the issue since the end of May 2019. No violations, no messages in AdSense account. The common answer from Google as users report is:

Google is continually investing in measures to protect and improve the experience for our advertisers, publishers, and users.

As we launch improvements to our systems and defenses, sites with invalid traffic may experience limited ad-serving. Additionally, if we are unable to verify the quality of your traffic, we may limit or disable your ad serving.

Please check out our help center on Invalid Traffic to learn about how to prevent invalid traffic and improve your traffic quality.

Is there anybody here who managed to solve the problem of disappeared ads? Thank you in advance!

[Dimitri]

The message from Adsense seems clear, they consider that the traffic generated by your site is low quality. (it doesn't mean it is, but this is their evaluation). They also point invalid traffic.

So, I guess that the only thing you can do, is to improve the quality of traffic that your site is receiving / generating. Review the content of your site, your promotional methods, the profile of your visitors, ... you can also ensure that ad placements are not misleading, abusive or excessive.

[NickMNS]

Welcome to WebmasterWorld Tech4, it is unfortunate that you need join us under these conditions. Hopefully we can provide some help, but the situation isn't easy to solve.

Basically, the message you quoted sums it up pretty well. You need to analyze your site in terms of traffic, ad placements, and anything else that could a high degree of invalid clicks. This topic has come up many times and if you go through the AdSense forum page you should be able to find several threads that can provide help information.

Here is a quick summary:
Analyze your traffic?
Where is your traffic coming from, sources such as social media can provide a big volume of traffic but that traffic may be considered low quality by advertisers. If you are buying traffic, this is also frowned upon.

If your traffic seems normal, that is mostly coming from Google and other reputable search engines, then you will need to inspect it deeper by review your logs and looking for patterns that might suggest that you are being impacted by nefarious/malicious bots.

Ad Placements
Make sure that there is sufficient space between your content and ads, to ensure that users are not frequently clicking ads by mistake. Be sure to check your page layout for a variety of screen sizes.

Is there anybody here who managed to solve the problem of disappeared ads?

I believe so, but weary as each website is different. Changes made by others may not help you.

[Tech4]

Thank you all for your response. I just wanted to say that I did nothing with my website and Google finally returned normal ad serving to it. I was in "ban" for 7 days.