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Auto-Ads Revisited

HELP - What to do?

     
3:28 pm on Jul 10, 2019 (gmt 0)

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joined:May 29, 2003
posts:891
votes: 55


I did the site search of this site for - auto-ads.
I wish that it were possible to list the results by date, because one must search through a TON of old posts to find the gold.

Google has been pushing me to use "Auto-ads" for a long time, but I have resisted due to all the issues described here.
I thought I would give them a try, but I am bewildered by all the options -

1. Display ads
2. In-feed ads (clear where to use these)
3. In-article ads
4. Matched content ads
5. Anchor ads
6. Vignette ads

Which options should I try/ use?
I would like to save time by getting advice from you folks, to avoid any known pitfalls. By learning from others.
What say you?

Do you have any strong opinion about which options are GOOD?
Do you have any strong opinion about which options are BAD?

Can I specify auto-ads by page, or must it be a blanket, site-wide choice?

I will experiment, of course, but if you have any guidance in this matter, I would love to hear it.

Thank you for any hints that you can give me.
.
EDIT -
I am concerned about the "all or nothing" nature of this implementation. Can I just try it on single pages to see how it works?
Under "1 - Choose Global Settings" - all options are enabled. Do I just click on "Save" at the bottom, to enable all auto-ads globally?

Under "2 - Place code on your page" - is greyed out - how do I see the code? WHEN do I see the code? Is this URL page-specific code, intended to override the global settings?
6:33 pm on July 30, 2019 (gmt 0)

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joined:Aug 7, 2017
posts:38
votes: 9


I'm also being pushed into auto-ads and currently testing.

Are auto ads primarily mobile? Seeing basically zero desktop impressions on a ton of traffic.

I only have anchor ads disabled currently.
2:15 am on July 31, 2019 (gmt 0)

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I would consider activating anchor ads for at least a trial run. They do very well for me.
8:39 pm on July 31, 2019 (gmt 0)

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joined:Aug 7, 2017
posts:38
votes: 9


Thanks for the suggestion.

Currently running a multi size adhesive(anchor) through DFP and not sure if I trust auto ads to play nicely with it.

I have a suspicion that the adsense version could do better on some verticals though. Will update if I get around to testing that.
10:02 pm on Aug 21, 2019 (gmt 0)

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Well, I have now a few months experience with auto-ads.

1. The CPM for "Matched Content" was abysmal. I turned those off (no brainer).

   On my top pages -

2. I often get 5 ad blocks, identical format (too many).

3. They are frequently the SAME TWO d@mned ads, same format (not good).

4. They are mostly UNTARGETTED.

5. On desktop, they are wider than infinity (looks terrible).
--- Resizing the window truncates the text.

CONCLUSIONS -
1. I EARNED LESS, after I implemented auto-ads on tons of pages.

2. Google's "AI" is decidedly dumber than dirt.

3. For my most important pages, I AM FORCED to remove the auto-ad code.
--- (If I have ANY freaking pride, whatsoever.)
--- (I will probably end up removing ALL the auto-ad code entirely. NO BENEFIT!)

4. Auto-ad reporting sucks - I have no idea where the in-page "inserted ads" were inserted.
This is TOTALLY UNACCEPTABLE. And, frankly, mind-bogglingly daft.

Time to give mediadotnet another look? Maybe they have improved. Maybe I'll win the lottery tonight.
If they are just marginally better than they were, they will now beat AdCents, hands down.

Is/Was your experience similar? If so, what did you do? Who ya gonna call?
.
This 34 message thread spans 2 pages: 34
 

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