Is ads.txt worth it?

[rlopes]

I saw many topics here regarding how to implement ads.txt, but my question is, has anyone seen an impact on ad revenue after implementing it?

[tangor]

You first need to have ad agencies you work with. Then insert whatever code they require into your ads.txt.

Since I don't have third party ads, my request for ads.txt all return 404s.

[NickMNS]

You shouldn't see any increase in revenue by implementing but you risk seeing your earnings drop significantly if you don't. Ads.txt is method setup to allow ad-buyers to verify (in automated fashion) that the agencies selling your ad space actually have the right to sell the space. If your ads.txt is missing buyers will not show ads on your site. If the file is there then ads will be shown as usual.

[tangor]

Thanks NickMNS ... I left that part out (but was implied, I hope!)