Can we trust Ad Balancer?

[ubound]

I just discovered Adsense Ad Balancer. It says I could potentially have

- 100% of my revenue at 75% fill rate OR
- 99% of my revenue at only 1% fill rate

Can this be real? I have about 10,000-11,000 Adsense page views per day. My account is 9 years old, so they should have plenty of data.

What are your experiences with Ad Balancer and do you recommend me to go ahead and choose 1% fill rate?

Thanks!

[robzilla]

It's possible, but from 100% to 1% would be a bold move. I'd start with 75% and work my way down from there.

And maybe start looking into some backup ads, if you want to take advantage of those freed-up ad impressions.

[ubound]

It's possible, but from 100% to 1% would be a bold move. I'd start with 75% and work my way down from there.

And maybe start looking into some backup ads, if you want to take advantage of those freed-up ad impressions.

Makes sense. That's why I was wondering about other people's experiences with it lately. I made some research and it looks like it has been around for a while.

[engine]

There's a number of discussion on this topic. Here they are for reference.

Using Ad Balancer [webmasterworld.com]
New Features in AdSense Ad Balancer [webmasterworld.com]
Using Ad Balancer to Optimize Ad Placements [webmasterworld.com]

[NickMNS]

Can this be real?

Yes

Here is an active thread from this week, that includes a detailed explanation of how the system works:
[webmasterworld.com...]