Adsense checks every new website now

Even if an account is already approved

[Sissi]

Looks new to me that every new website needs now to go through an approval process similarly to a new account.
Apparently this new policy applies since last November.

[ember]

Just Google trying to keep advertisers happy. I think it's probably a good idea to check new sites.

[ClosedForLunch]

I have an existing Adsense account and I have just put a new site live. The site has been under review for a few days now. It says the review "usually takes less than a day" but "sometimes reviews can take up to 14 days". Great.

Once I submitted the site every page was visited by the Mediapartners-Google bot in one fell swoop. And then it visited every page again a couple of days later.

Now waiting for Google's verdict.

[Sissi]

In case you migrate an approved website to a new domain name, it will need Adsense approval, I mean their bots.

Matrix time!

[Sissi]

Confirmed
Some have apparently missed the news


[marketingland.com...]

[Pixby8]

Does Google really plan to manually review every new site an existing publisher adds? Crazy.

[Sissi]

No done by robots who have their own algorithm
Means that even apprived websites have the potential to be deactivated.
In future you might have an active account with desactivated sites.
In 2017 they have closed 300 000 accounts
In 2019 the will probably desactivate 3 billion websites?

[RedBar]

In 2017 they have closed 300 000 accounts

Fact, source?
Guess?
Or maybe 300,000 accounts giving up because of low to negligible earnings?

[engine]

Yes, the check was announced back to October 2018, and it not only checks the site it yours and you're authorised to add and modify content, but it'll also check the site meets the Google AdSense Program policies.
You'll have to wait for the site to show "Ready" before showing the ads.

See [adsense.googleblog.com...]

See [webmasterworld.com...]

[pubpolicycomms]

@RedBar, source for account closures was our annual bad ads report: [blog.google...]
And, the accounts were closed by Google for policy issues, rather than publishers "giving up because of low earnings"

[ken_b]

I missed this announcement. Good to see this though. Doesn't really affect me as I'm not adding sites at this point.

[engine]

Thanks pubpolicycomms

[RedBar]

Wow, thanks, good to know ppc, and for anyone who has not bothered reading ppc's link:

Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted nearly 90,000 websites and 700,000 mobile apps.

Well worth the read.

[ClosedForLunch]

Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted nearly 90,000 websites and 700,000 mobile apps.

Well worth the read.

I was hoping to find mention of Mindspark Interactive.

Never mind.

[RedBar]

I was hoping to find mention of Mindspark Interactive.

Surreptitiously its known as:-)

[tangor]

Cleaning house. :)

[Pixby8]

@ClosedForLunch, has the site you recently submitted carefully followed Google's webmaster guidelines, etc? I'm wondering that if, say, Google's bots can check off a list, approval might be faster. In other words, the bots look to make sure you have a site map, and a site index, etc. The more closely you follow the guidelines, and the more typical your site seems, the more automatic/quicker the approval.

I'm interested in knowing how long it actually takes you to get the new site you just submitted approved. Please update when you get notification. Thanks! :)

I don't have any plans to launch a new site anytime soon. But, just to test it out, I tried adding a one-page site on a domain I own that I haven't yet used earlier today, and within 15 minutes I received an alert from Google that my site "didn't have enough content," but to click a button when the issue was fixed, and it would be checked for approval again. So, that seems to at least be the first hurdle with the new approval system. If you don't have enough pages, text, etc.. it will automatically decline you.

[Sissi]

It looks not only after the quantity of content but quality.
They have even declined new website with 50 unique, original pages.
So prepare for a severe filter and this cleaning process will have its arbitrary flip side

[tangor]

Meanwhile, and this is off topic re: adsense. How are the sites in discussion doing on bing or duckduckgo? Any love?

[ClosedForLunch]

has the site you recently submitted carefully followed Google's webmaster guidelines, etc

@Pixby8

My site is hand-coded, ~100 pages so far, light-weight, validated HTML/CSS/Schema, 100% mobile optimised, ~1 second loading time, GSC xml site map, no JS apart from GA.

Googlebot has visited each page ~4 times so far.

Mediapartners-Google has visited each page ~5 times so far.

Already starting to appear in SERPSs.

Still 'in review' after 8 days.

I love my new site. It's a 180 degree twist on an evergreen topic of curiosity that I have not yet come across elsewhere on the net. I hope Google loves it too.

[kegnum]

between this, google's constant adsense policy changes and making chrome able to block ads. My goal is to get as far away from them as humanly possible.

[pubpolicycomms]

@kegnum, which "constant adsense policy changes" are you referring to? We've had very few policy changes of any significance in the past 2-3 years, and those that we had were either due to societal issues (which every player in the industry reacted to - or should have), or were entirely publisher friendly changes (e.g. increased number of ads allowed, allowed 300x250 mobile ads, page level, rather than site level enforcement, etc.). Algo changes on the search side are different than AdSense policy changes.

[ember]

Kegnum, Chrome won't block ads if they adhere to Google's guidelines.

[netmeg]

Long overdue IMHO. Some of these bad actors make us all look bad.

[ember]

Nice to see you again, Netmeg.