Welcome to WebmasterWorld Guest from 34.203.245.76

Forum Moderators: martinibuster

The Decline of Link Units

     
3:07 pm on Jan 10, 2019 (gmt 0)

New User

joined:May 3, 2018
posts: 14
votes: 1


I have no complaints about Adsense, but I do have an observation. I have a site that has had the same ad layout for a year.

In that time the Link Unit Impression RPM has gone down to about 40% of what it once was.

I believe this is due to the fact that they started putting the label ďsponsoredĒ or ďsponsored searchesĒ on them in June, and have begun to try different designs with them in the last few months.

This observation is based on 800,000 impressions.

Google can do whatever they want, I donít want visitors clicking on something unless they know itís an ad. Itís just a shame, because I really liked these little units and they really produced.
7:37 pm on Jan 10, 2019 (gmt 0)

New User

joined:May 17, 2018
posts: 21
votes: 1


@jrpfhc
You are completely right.
Have you tried other formats?
8:25 pm on Jan 10, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 25, 2005
posts:2015
votes: 338


I donít want visitors clicking on something unless they know itís an ad. Itís just a shame, because I really liked these little units and they really produced.

Can't have your cake and eat it ;-)
8:34 pm on Jan 10, 2019 (gmt 0)

New User

joined:May 3, 2018
posts: 14
votes: 1


@sissi

I am going to give ezoic a try. In the meantime Iíve replaced the unit in question with a 300 x 250 box ad. Still too early to tell if itís making more revenue. It is so far, but one day is nothing.
8:35 pm on Jan 10, 2019 (gmt 0)

New User

joined:May 3, 2018
posts: 14
votes: 1


@robzilla

Youíre right!
8:53 pm on Jan 10, 2019 (gmt 0)

New User

joined:May 17, 2018
posts: 21
votes: 1


@jrpfhc
Did the same
With a mixture only text and picture/text
The links have been the best performing for German and French ads
8:14 pm on Jan 12, 2019 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2246
votes: 584


Link ads are still my best performing ads. Apparently, that is one of the reasons Ezoic did not work for me, because their system could not beat the revenue from those ads.
3:04 am on Jan 13, 2019 (gmt 0)

New User

joined:May 3, 2018
posts: 14
votes: 1


@ember
Mine traditionally have been as well. I appreciate the feedback on Ezoic. Box ads did worse. I'm going to put my link units back in, chalk it all up to January and ride it out.
7:39 am on Jan 13, 2019 (gmt 0)

New User

joined:May 17, 2018
posts: 21
votes: 1


Just returned to Links after a 48 hours test.
The key is their combination with some of the aut. ads options
2:01 pm on Jan 14, 2019 (gmt 0)

Junior Member from US 

Top Contributors Of The Month

joined:Oct 26, 2017
posts:41
votes: 9


I had a nice year and half run with link units. They generated some decent revenue.
I had to remove them about 6 months ago, when they declined too badly.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members