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Does Ad Balance Experiment Report "Page RPM" or "Impression RPM"?

Ad Balance RPM

6:48 pm on Nov 24, 2018 (gmt 0)

New User

joined:Nov 24, 2018
votes: 3

For those of you who have run "Ad Balance" experiments in the past, when finished, I see that it reports the RPM between the two different percentage settings you're testing. But, is that "Page RPM" or "Impression RPM?"

I'm thinking for the data to be of any use, it would have to be Page RPM, and not just Impression RPM. Am I right?
8:41 am on Dec 5, 2018 (gmt 0)

New User from AU 

10+ Year Member

joined:Sept 19, 2006
posts: 5
votes: 0

I have the same question, and am also thinking it should be "Page RPM" but I could not find it described as such. Sorry I can't answer your question, hopefully some learned friend can enlighten us.