Setting the Ad balance based on potential value of passback

[csdude55]

I signed up for a system that fills a 300x250 space, and it pays $0.145 when the user hovers over it instead of per-click or per-impression. So not huge or anything, but something.

I set my Ad balance set to 100/62 and then set this system as the passback for Adsense, and it raised about $5 today. So again, not huge, but that would be $150 /month as compared to basically nothing from the $0 value Adsense banners, so it's basically free money.

My question, though, is how can I determine where to set my Ad balance to get the most amount of money out of both? It would be helpful if the Ad balance gave a numeric cutoff instead of a percentage, then I could just send anything under $0.14 to it.

I should also mention that this banner size is only on desktop, so I also have to consider that the Ad balance setting will apply to tablets and mobile, too. Desktop coverage for yesterday 69.88% where mobile was 48.49%, so more than half of my mobile ads have no value, anyway.

[justpassing]

it pays $0.145 when the user hovers over

hum... I see plenty of ways to abuse this :)

then I could just send anything under $0.14 to it.

I never used it but I think that DFP allows you to set a a price limit , to select among different ad networks.

[matbennett]

Traffic the new provider through DFP as price priority, with AdSense on dynamic allocation. You need to set the provider based on an eCPM though (price per thousand ad requests), as pricing it at $0.14 would assume that every user would engage. I have a blog post about how to set CPM ratesin DFP, but I don't believe I am allowed to link to my own stuff here.