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The 'double click' penalty

     
2:34 am on Sep 2, 2018 (gmt 0)

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It is so crazy to me that I keep getting hit with the double click penalty. Last time I did (beginning of August), it lasted around a week but nearly drove me to quit my site. I got rid of any remotely questionable ads like their stupid 'auto ads' that have banners come up from the edges of a phone. I increased the margin around any ads I do have to prevent any accidental clicks.

Nope. Doesn't matter. It's back.

I don't know what to do at this point. I really wish there was an alternative to google because this company has managed to stick a dagger in my stomach at least once a year. Between algorithm changes in serps, not showing adsense ads randomly, making it nearly impossible to do affiliate marketing with adwords, and now requiring a 'double click' on mobile ads... I just can't keep dealing with them.

I don't do any black hat techniques and try to follow whatever guidelines they give (and change and change and change). I reached out to them last time this happened and received this canned reply "Unfortunately we are only equipped to address policy questions in this form" so I'm left constantly losing sleep at night wondering what changes G will make next. I can't keep doing this :(

Sorry, this is mostly a rant and not really a question. I'm just so demoralized at this point. I have a disability so working a traditional 9-5 isn't very easy to do so this type of work keeps me off of ssdi and somewhat happy. Every time this happens though..
2:36 am on Sept 2, 2018 (gmt 0)

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I do have a question, actually. Is there a way I can check my ads on my site to confirm that I do have the double click penalty?
10:52 pm on Sept 2, 2018 (gmt 0)

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There's no way to check your ads to confirm if the penalty is there or if it has been removed. Your only option is to check CTR on Adsense by platform and see if the CTR improves. Even though it doesn't give you a 100% answer, it should give you some idea if the penalty is there or removed.
10:58 am on Sept 24, 2018 (gmt 0)

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Hi,

I am exactly on the same page as you.

Another penalty from yesterday after 4 weeks of no penalty.
I switched off auto ads, added some margin, no changes.

I guess it can be connected with CTR of my best mobile above the fold 320x250 advertisement.

Normally the CTR of it is about 1.5-1.7% .... when it jumps above 1.75 it seems I may get a penalty.
Or maybe it is connected with very good earning the day before the penalty ...

Kind Regards
11:12 am on Sept 24, 2018 (gmt 0)

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vanillaice: this is really easy to check when you have dedicated mobile only ad with high traffic (100k + views of the ad a day) and you check the CTR of it.

Normally the CTR is very stable 1.3 - 1.7% .... then it suddenly drops to 0.4 - 0.5% ... of course you also notice a big impact in revenues.

Kind Regards,
Janusz
11:19 am on Sept 24, 2018 (gmt 0)

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Hi yaniooster and welcome to WebmasterWorld [webmasterworld.com]
3:30 pm on Sept 24, 2018 (gmt 0)

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Normally the CTR is very stable 1.3 - 1.7% .... then it suddenly drops to 0.4 - 0.5% ... of course you also notice a big impact in revenues.


That's exactly what happened to me today... Yesterday was very good Adsense-Day... My CTR and all other metrics moved in a normal range but I had +40% visits and views (also normal because of the bad weather).... today my ctr dropped from 1.5% to 0.5% .... It seems to me that there's a penalty for nothing. It seems that the algorithm says: "Wow, yesterday this guy has earned more then usual, time for a penalty!"
Is there anything I can do? Let me guess: I've to wait and suffer from my good earnings yesterday ;-)
7:16 pm on Sept 24, 2018 (gmt 0)

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I've seen double click penalties enforced on an IP/MAC address level, it's possible that yours is flagged through site testing and what not. I assume this is not the case and you are seeing revenue loss although you didn't explicitly say that.

Do you have any policy errors on your Adsense account?

Google is sensitive to ad layout and site design on mobile. Make sure you don't have an ad near mobile pagination, like a next slide or next page button. Basically don't put ads anywhere near places where users commonly click .
5:56 pm on Oct 9, 2018 (gmt 0)

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How long has this penalty lasted for those that have had it? I recently implemented a new ad placement and believe I have received this penalty.
9:54 am on Oct 11, 2018 (gmt 0)

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Does this penalty take your RPM down significantly? Like if it was 2.00 it'll be more like 0.40-0.50?

And it can last a few days, or 2-3 weeks?
7:41 am on Oct 14, 2018 (gmt 0)

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I believe so, has anyone else dealt with the recently?
11:37 am on Oct 14, 2018 (gmt 0)

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I always assumed it was just Google shaving, as it always happens at the start or end of a financial quarter.. like the end of September or beginning of October.

Yesterday I added more space above the ads and the RPM is back up. Coincidence? Or was I penalised for too many accidental clicks? Who knows.

I still don't trust Google as far as I can spit, though.
9:19 pm on Dec 8, 2018 (gmt 0)

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Did anyone figure out how long does this penalty last? I am suffering from this issue since Google's last algorithm update last August and until now, the earnings are terrible.