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The 'double click' penalty

         

vanillaice

2:34 am on Sep 2, 2018 (gmt 0)

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It is so crazy to me that I keep getting hit with the double click penalty. Last time I did (beginning of August), it lasted around a week but nearly drove me to quit my site. I got rid of any remotely questionable ads like their stupid 'auto ads' that have banners come up from the edges of a phone. I increased the margin around any ads I do have to prevent any accidental clicks.

Nope. Doesn't matter. It's back.

I don't know what to do at this point. I really wish there was an alternative to google because this company has managed to stick a dagger in my stomach at least once a year. Between algorithm changes in serps, not showing adsense ads randomly, making it nearly impossible to do affiliate marketing with adwords, and now requiring a 'double click' on mobile ads... I just can't keep dealing with them.

I don't do any black hat techniques and try to follow whatever guidelines they give (and change and change and change). I reached out to them last time this happened and received this canned reply "Unfortunately we are only equipped to address policy questions in this form" so I'm left constantly losing sleep at night wondering what changes G will make next. I can't keep doing this :(

Sorry, this is mostly a rant and not really a question. I'm just so demoralized at this point. I have a disability so working a traditional 9-5 isn't very easy to do so this type of work keeps me off of ssdi and somewhat happy. Every time this happens though..

vanillaice

2:36 am on Sep 2, 2018 (gmt 0)

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I do have a question, actually. Is there a way I can check my ads on my site to confirm that I do have the double click penalty?

Pistoche

10:52 pm on Sep 2, 2018 (gmt 0)

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There's no way to check your ads to confirm if the penalty is there or if it has been removed. Your only option is to check CTR on Adsense by platform and see if the CTR improves. Even though it doesn't give you a 100% answer, it should give you some idea if the penalty is there or removed.

yaniooster

10:58 am on Sep 24, 2018 (gmt 0)

5+ Year Member



Hi,

I am exactly on the same page as you.

Another penalty from yesterday after 4 weeks of no penalty.
I switched off auto ads, added some margin, no changes.

I guess it can be connected with CTR of my best mobile above the fold 320x250 advertisement.

Normally the CTR of it is about 1.5-1.7% .... when it jumps above 1.75 it seems I may get a penalty.
Or maybe it is connected with very good earning the day before the penalty ...

Kind Regards

yaniooster

11:12 am on Sep 24, 2018 (gmt 0)

5+ Year Member



vanillaice: this is really easy to check when you have dedicated mobile only ad with high traffic (100k + views of the ad a day) and you check the CTR of it.

Normally the CTR is very stable 1.3 - 1.7% .... then it suddenly drops to 0.4 - 0.5% ... of course you also notice a big impact in revenues.

Kind Regards,
Janusz

keyplyr

11:19 am on Sep 24, 2018 (gmt 0)

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Hi yaniooster and welcome to WebmasterWorld [webmasterworld.com]

MisterTux

3:30 pm on Sep 24, 2018 (gmt 0)

5+ Year Member



Normally the CTR is very stable 1.3 - 1.7% .... then it suddenly drops to 0.4 - 0.5% ... of course you also notice a big impact in revenues.


That's exactly what happened to me today... Yesterday was very good Adsense-Day... My CTR and all other metrics moved in a normal range but I had +40% visits and views (also normal because of the bad weather).... today my ctr dropped from 1.5% to 0.5% .... It seems to me that there's a penalty for nothing. It seems that the algorithm says: "Wow, yesterday this guy has earned more then usual, time for a penalty!"
Is there anything I can do? Let me guess: I've to wait and suffer from my good earnings yesterday ;-)

Nightmute

7:16 pm on Sep 24, 2018 (gmt 0)

5+ Year Member



I've seen double click penalties enforced on an IP/MAC address level, it's possible that yours is flagged through site testing and what not. I assume this is not the case and you are seeing revenue loss although you didn't explicitly say that.

Do you have any policy errors on your Adsense account?

Google is sensitive to ad layout and site design on mobile. Make sure you don't have an ad near mobile pagination, like a next slide or next page button. Basically don't put ads anywhere near places where users commonly click .

Grapetimes

5:56 pm on Oct 9, 2018 (gmt 0)

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How long has this penalty lasted for those that have had it? I recently implemented a new ad placement and believe I have received this penalty.

steviec79

9:54 am on Oct 11, 2018 (gmt 0)

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Does this penalty take your RPM down significantly? Like if it was 2.00 it'll be more like 0.40-0.50?

And it can last a few days, or 2-3 weeks?

Grapetimes

7:41 am on Oct 14, 2018 (gmt 0)

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I believe so, has anyone else dealt with the recently?

steviec79

11:37 am on Oct 14, 2018 (gmt 0)

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I always assumed it was just Google shaving, as it always happens at the start or end of a financial quarter.. like the end of September or beginning of October.

Yesterday I added more space above the ads and the RPM is back up. Coincidence? Or was I penalised for too many accidental clicks? Who knows.

I still don't trust Google as far as I can spit, though.

Isa_Al

9:19 pm on Dec 8, 2018 (gmt 0)

5+ Year Member



Did anyone figure out how long does this penalty last? I am suffering from this issue since Google's last algorithm update last August and until now, the earnings are terrible.

franciscosalek

1:33 am on May 14, 2019 (gmt 0)

5+ Year Member



I'm having the same problem every month.

Every month is back and forward, I have a lot space between the content and my CTR is below 1%

Anybody can help to solve this problem?

Dimitri

8:14 am on May 14, 2019 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



How do you know that you have a "double click penalty"? Are you clicking your own ads to test?

By the way, it's possible that it also comes from the profile of your visitors, may be they trend to "accidentally" click on ads, or click ads and bounce back immediately because of the misunderstanding that it was an ad.

It's also easy to tap an ad while just trying to scroll the page, because of the size of mobile screens.

levo

11:51 am on May 14, 2019 (gmt 0)

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Can someone please inspect the code and network requests to find a way to check for this penalty?

franciscosalek

3:02 pm on May 14, 2019 (gmt 0)

5+ Year Member



I don't click on my ads.

The way that I realize that I have the penalty is because my CTR drops to 0,1% and earnings drop in a 90%
That's the legitimate way to know if you are affected by this penalty.

NickMNS

3:21 pm on May 14, 2019 (gmt 0)

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That's the legitimate way to know if you are affected by this penalty.

No. There are many different factors that have nothing to do with penalties of any kind that could lead to that outcome. Just read the AdSense thread to see how others are describing similarly poor earnings. [webmasterworld.com...]

levo

4:18 pm on May 14, 2019 (gmt 0)

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Please PM the url if your website is currently affected.

franciscosalek

6:15 pm on May 14, 2019 (gmt 0)

5+ Year Member



No. There are many different factors that have nothing to do with penalties of any kind that could lead to that outcome. Just read the AdSense thread to see how others are describing similarly poor earnings. [webmasterworld.com...]


FYI Google Support confirmed that I'm affected with this two click penalty.

NickMNS

8:21 pm on May 14, 2019 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



FYI Google Support confirmed that I'm affected with this two click penalty.

While this confirms that you subjected tot he penalty. Your initial statement is still not the "legitimate way" to determine if one subjected to such a penalty. It is certainly a symptom.

Now that AdSense support confirmed the penalty what did they tell you in regards to how to solve the problem?

Dimitri

9:00 pm on May 14, 2019 (gmt 0)

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Since you have access to the Google's support, and they confirmed this is a double click penalty, they can explain what triggered it.

franciscosalek

12:40 am on May 15, 2019 (gmt 0)

5+ Year Member



I've contacted support several times, and none of them finds a problem with my site or the position of my ads.

They give me generic answers telling me that to increase the "CTR" I have to increase my "Visits".

They also tell me that this is not a penalty, but rather it is a system for improving the user's experience.

It's really sad contact the support, since they are not qualified to solve this type of issue.