Switching from Adsense to Google DFP combined with Adsense

[Runfun]

More and more questions showed up about starting with Google DFP. If you've an Adsense account you can use DFP, look at www.google.com/dfp DFP is an adserver of Google.

DFP has several benefits like managing your ads. If you've not much traffic I don't see much benefits of using it. If you've affiliates you want to combine with Adsense it's easy to setup. Direct advertisers or in house ads are also possible to combine with Adsense.

I'm using it with header bidding, affiliates, in house banners and Adsense.

Any questions about setting up or related subjects can shared here.

[renatovieira]

Hello Runfun.

Getting to the point. You say that site with little traffic, it's not worth it.

My daily average is 5,000 daily pageviews.

Do you think it will be advantageous for my site or do I need a lot of traffic?

[Runfun]

If you have a website in a certain niche with affiliates that can earn some good money you could try it. You can rotate your Adsense with the affiliates or like I do a visitor from the region where I live will be showed affiliate ads first and than header bidding ads or Adsense ads. My affiliate ads have a much higher CPM so I prefer them to show first.

[NickMNS]

DFP is nothing really, it doesn't pay you anything and it doesn't bring you more impressions. It is an ad server, a tool used to display ads on your site. AdSense has its own ad server built in and thus there is no reason to start using DFP if all you are doing is showing Adsense ads.

There are only two reason to shift to DFP, really only one as the second is more of an edge case.
1- You are displaying ads (or affiliate links) from more than one network, or selling ads directly .
2- Technically DFP allows you to do certain things that cannot be easily done with AdSense without risking penalties, eg: refreshing ads.

Now if you show both AdSense and Media.net ads on the same page, what is occurring is that these two platforms are holding two different auction for nearly the same inventory. Buyers in one auction may not be aware of the other auction. So a buyer may be priced out of one auction, but would be willing to pay more for the winner of the other auction. So essentially you are leaving money on the table. By using DFP you can combined the auctions for each ad slot into a single auction ensuring that you get the best matching of buyers with available inventory. This in theory, and when done well should lead to increased earnings. But it is technically more involved than simply using AdSense and requires that you go out and actively seek advertisers. So that additional work required may not pay off if one does not have enough PVs.

[Runfun]

Refreshing ads isn't allowed only if you have an mobile app? I know few websites who use Google Ads and refresh every 30 seconds but bigger publishers have other or no restrictions instead of smaller publishers.

[andymorris]

oops, wrong thread. Sorry.

[NickMNS]

Refreshing ads isn't allowed only if you have an mobile app?

As I said this is an edge case. I don't mean auto refreshing ads as can be done within the settings of DFP. I mean refreshing ads based on user interaction. In my case I have a tool (single page web-app), after 5 user interactions with the tool the ad is refreshed. Each interaction ads to and/or changes the content on the page. With AdSense only it was not possible to refresh the ad without manipulating the ad code using JS in ways that would in all likelihood result in a policy violation. DFP ad code has a method specifically for this purpose.