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Google retires DoubleClick, AdWords brand names

Will be called Google Marketing Platform

     
5:57 am on Jun 27, 2018 (gmt 0)

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What do you think? Meant to prevent confusion.
9:21 am on June 27, 2018 (gmt 0)

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As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganized to better reflect their current capabilities and where the company sees trajectories for growth
Read more:
[searchengineland.com...]
2:05 am on June 28, 2018 (gmt 0)

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What do you think? Meant to prevent confusion.

Perhaps ... then again a zillion or so users (and webmasters, too) have filters for doubleclick.com ...

g's rename might generate a few millions income before that name is entered into the filters. However, a rebrand more closely related to g could also have a benefit for all concerned.

In reality, a name is just a name and names can be changed. :)
4:50 am on June 28, 2018 (gmt 0)

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Yes, they've rebranded: Google AdWords is now becoming known as to Google Ads [webmasterworld.com]