I basically host ads to pay for the costs of hosting the website. If ads pay for that, then ok. If not then I'll review the issue. Ad revenue has gone way down over the past 4 years but it still covers - barely - the cost of hosting the site.
But lately I'm getting Google AdMob emails with "required action" bits. As far as I can tell when I log into them, the results are not accurate in comparison with the Adsense reports.
Is Admob only for advertisers or is it for publishers; or both?
Or am I completely clueless? (Wait... don't answer that...)