New User from AU
joined:Feb 22, 2018
I've read a bunch of articles about the change from "Impression CTR" to "Impression spam %" and so on, and while I get that this is just a change to the way it's reported and it's nothing to worry about, none of these articles seem to have actually explained why it's called that and why Google needed to change the term at all. Why "spam %"? It just seems really strange and I don't get how it's another way of saying CTR.