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Active view ratio issue with Google

     
1:36 pm on May 1, 2018 (gmt 0)

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Hi,

from yesterday evening my active view ratio is free falling from 68% to 20%. I asked around and found [ads.google.com...] this issue is related to russia only. We do not have any russian traffic. Do other having this issue?
1:57 pm on May 1, 2018 (gmt 0)

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Are there any other metrics that are also impacted such as Impressions or coverage?

Have you segmented based on ad-units or creative size to see if this a specific or generalized?
2:02 pm on May 1, 2018 (gmt 0)

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Impression and coverage is almost same. Coverage is almost 97% in April. Today it is 95% which is expected as it is start of the month. I have checked it with ad unit wise creative device and Geo all showing same issue.
3:18 pm on May 1, 2018 (gmt 0)

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This is very strange. Have you checked the site to see if there are any issues with the pages. CSS files not loading for example.
4:41 pm on May 1, 2018 (gmt 0)

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Checked it with almost every tool available. Site loading perfectly fine.
5:58 pm on May 1, 2018 (gmt 0)

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Contact AdSense Support
6:37 pm on May 1, 2018 (gmt 0)

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Are you losing revenue from it? I've had this metric move all over the place with zero impact to revenue.

I've seen Google make updates in how this metric is calculated and break it for certain ad types.
11:29 pm on May 1, 2018 (gmt 0)

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Yes revenue down almost 60%. Active view ratio is a very important matrix. What confuses me more is CTR is up almost 15%. If active view ratio is down CTR should also be down.
8:55 am on May 2, 2018 (gmt 0)

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Problem solved automatically today.