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Responsive Links ad unit

increasment in adsense CTR after ading Responsive Link ad unit

6:57 pm on Nov 7, 2017 (gmt 0)

New User from FR 

joined:July 29, 2017
votes: 1

Hello Expert,

Hope you all doing well!

let me get you straight into the point of this post, well my Account CTR was around 3% up to 4% per day in the last 3 months. but yesterday the account CTR jumped to 7% due to responsive link ad unit that I implemented into my blog posts.

I have some questions regarding this!

Is it okay if i keep on using this type of ads or is it better to avoid using them?

why do responsive ad links unit increases CTR ?

[edited by: martinibuster at 7:59 pm (utc) on Nov 8, 2017]
[edit reason] Removed links. Site reviews not allowed. THANKS. [/edit]

9:42 pm on Nov 9, 2017 (gmt 0)

New User from FR 

joined:July 29, 2017
posts: 37
votes: 1

please guys answer me
11:35 pm on Nov 9, 2017 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
votes: 579

Link ad units always have a higher CTR than normal text and image ads. Usually much higher. Partly because they target so well. My link ad CTR jumped in August when Google increased the link size. I don't remember if it increased when I switched to responsive units but since the units look better on mobile, that might be why your CTR rose. The high CTR is usually offset by a much lower EPC, so they are kind of a wash. I used to worry about the high CTR but don't anymore. You just do not want link ads near navigation or they might invite invalid clicks.
12:02 am on Nov 10, 2017 (gmt 0)

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joined:Aug 14, 2014
votes: 79

Agreed. I have experienced crazy-high CTRs with Link Ads as well.
10:38 pm on Nov 10, 2017 (gmt 0)

New User from FR 

joined:July 29, 2017
posts: 37
votes: 1

i am using ad links before content... which means the ad unit is away from the navigation bar.
thank you guys! I really appreciate your replies.

kind Regards!

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