New Ad-Review Center in AdSense

[NickMNS]

It seems that it is Google's roll-out new features day today. First GSC now a new Ad-Review center.

The layout has changed completely. The ad units are now fully visible, so wide ads such as 724x90 ads are no longer cut-off, so that is good, they are easier to see without require a click. But the square ads are now smaller thus making the text harder to read, so not sure if this was great trade off.

The block icon is now reduced to symbol and once you click on an ad they felt the need to flip the layout so that things that showed in the left side bar are now on the right. Change for change's sake?

The biggest change is that one can longer block an ad based on the destination URL. Fundementally I have an issue with this but I guess practically it isn't a big deal since most of the spammy ads used multiple url's to avoid AdSense filter and being blocked. Ad words accounts can still be blocked but now you can access the list of blocked account, this wasn't possible before. Not sure if this really useful but it doesn't hurt.

I just had a chance to use this once, so I guess after more time working with the new tool I might find some other great features.

I also noticed that my "revenue profile" report is working again after it showing errors for past few month. Who knows maybe we will get the Ad-Balancer back.

[keyplyr]

Don't know if I am seeing the new ad review center since I haven't visited that page in a while, but I am getting constant pop-ups asking me how satisfied I am with the features.

The biggest change is that one can longer block an ad based on the destination URL

Did you intend to say..."The biggest change is that one can no longer block an ad based on the destination URL"

[vegasrick]

The new ad review center is junk. Harder to read and they made it very difficult to block bad ads. No longer can you filter by destination URL or filter by new ads that only appeared on your domain and/or domains. The new filter process in general is more annoying to use. I hope they continue to allow the old setup to continue, as currently it says you can "always go back to the old ad center."

[NickMNS]

I definitely agree in terms of filters. You now only have 4 choices of filters

Harder to read

Again I agree, but you can adjust the size of the ads displayed a little bit by setting the "show rows" setting at the bottom off the screen. If you set it two rows the rows are slightly taller.

I also noticed that you need the set the ads explicitly to reviewed, otherwise they come back. It use to be that when you clicked the next button it automatically considered the displayed ads reviewed. Now you need to block and then click on the "mark all as reviewed" button.

To minimize clicks you can set "show rows" to 10 but then you need to scroll to see them all, but "mark all reviewed" will mark 40 some odd ads as review at once instead of 20 on the default setting.

[NickMNS]

It has been a few days since this was updated. Here are few more things to note with this new layout.

One nice new feature:
Actually very nice. Is that you can undo actions. So as I described in my post above you must now click "mark all as reviewed", but should you click the button too soon, one can now click undo and roll back the action. In the past once you clicked the next button the ads were immediately marked as reviewed and you needed to go through tens of thousands of ads just to find the one you missed.

Not so nice:
It used to be that one could scroll over the old impressions graph and see the exact number of impressions for any given day. This is no longer possible. This was practical because one could check the exact number of impressions for a specific day and follow the change over a few days. This specially important for ads with a high number of impressions, because when the y-scale is in the order of a few thousand impression it is difficult to estimate points that fall short of that max, "is it 900 or 1200 impressions".