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Google AdSense New Native Ads

     
10:57 am on Jul 6, 2017 (gmt 0)

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Google AdSense has launched new native ads for "In-feed, In-article, and Matched content*."
*This format has already been available to eligible publishers, and is now part of AdSense Native ads.


Available to all publishers, In-feed ads will drop into your feeds where you might have a list of articles, matching the look of the feed.
The In-article ads are available to all publishers and inserts ads between paragraphs on your pages.
Matched content is only for publishers that meet certain eligibility criteria. [support.google.com] and the idea is that it drives users towards your content to help increase earnings.
[adsense.googleblog.com...]
12:50 pm on July 6, 2017 (gmt 0)

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Saw this this morning. I've gone ahead and implemented all three to see if they're worth it for one of my sites.
1:13 pm on July 6, 2017 (gmt 0)

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I've been using the In-article ads and In-feed ads for quite some time and they work well on long pages (mobile). Matched content ads were kinda OK for me, but nothing to write home about. YMMV of course, but definitely worth testing.
1:58 pm on July 6, 2017 (gmt 0)

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In-article, in my tests, seems to use a pre-made format that I've been seeing for months inside of my standard ad units. Matched content is the definition of half-assery. I currently have no plans to make much use of either one.
6:16 pm on July 6, 2017 (gmt 0)

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Not a good idea. Against webmaster rules.

[seroundtable.com...]
7:20 pm on July 6, 2017 (gmt 0)

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I'm not interested (I got rid of Matched Content a while back), but in the examples that I see on SEO Roundtable, it's pretty clear what is or isn't an ad.

Too much clutter for my tastes, though.
7:50 pm on July 6, 2017 (gmt 0)

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Matched content I tried running for a while but they only paid pennies. They also took up too much space on mobile.

In-article Ads look sweet. Will see how the RPM is. Seems like the ad inventory is low for this ad unit.
11:51 pm on July 6, 2017 (gmt 0)

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My in-article ads CTR are waaaaaaaaay higher than the 336x280 ad units located in the same position. Plus they look much nicer
9:45 am on July 7, 2017 (gmt 0)

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In feed, ad is appearing as a normal display ad. Why?
9:49 am on July 7, 2017 (gmt 0)

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I have only been trialling in-article ads for a couple of days but the fill rate seems very poor.
11:34 am on July 7, 2017 (gmt 0)

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its good article ads
4:51 pm on July 9, 2017 (gmt 0)

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Reluctant about these ads. I could have tested in Jan but decided not to because at that point the bids on the ads would have been minimal due to limited publishers. Anyone got stats in click conversion yet?
1:16 am on July 10, 2017 (gmt 0)

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They seem to pay 30 - 40 cents a click on my sites. I guess that is why they are in article ads. Not prime position ads (at least not yet.)
2:41 am on July 10, 2017 (gmt 0)

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I have already implemented it, but it's showing a normal banner ad. I'm not sure if what I did wrong.
6:59 am on July 10, 2017 (gmt 0)

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40 - 65 cents for me. Just 3 days of tracking so far though.
12:23 am on July 11, 2017 (gmt 0)

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These in-article ads look almost like 300x250 ads to me. And I'm seeing the same ads as I do in the 300x600 size. I got rid of AdSense banner ads because people rarely clicked on them.
1:32 am on July 11, 2017 (gmt 0)

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Looks like a banner ad here, too. I don't see the point.
4:12 am on July 18, 2017 (gmt 0)

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They have an option to show selected display ads that you can shut off if you want to show nothing but native ads.

Anyways, I implemented it and so far it has a CPM of 35-45 cents depending on the day. I shut off the Selected Display Ads so we'll see how that changes the performance.
6:52 pm on July 18, 2017 (gmt 0)

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18 cent RPM with display ads disabled today
11:43 pm on July 18, 2017 (gmt 0)

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Ember, I forgot to specify the 728x90 banner ad.
 

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