Pageviews On Adsense And Analytics

[romerome]

Are other people seeing this. I am seeing higher numbers when i look at adsense pageviews.

If other people are seeing this I will chalk it up to just random google weirdness. Otherwise I should go investigate.

If so if there any way to see actual pages viewed in adsense. Then I could run a diff program and figure out where the extra pageviews are coming from.

The difference varies but its roughly 10% a day.

[keyplyr]

I am seeing higher numbers when i look at adsense pageviews.

Compared to what... previous pageview numbers? Maybe you were hit by a bot (or two) that didn't get classified as a bot. Maybe someone linked your page to a high traffic source like Reddit or StumbleUpon?

Are you seeing these numbers on the Adsense report or Google Analytics?

[romerome]

Rereading I see my original post was very unclear.

I am seeing higher numbers reported in google adsense compared to google analytics. Every day i see roughly 10% more pageviews in adsense reporting than I see in analytics reporting.

[keyplyr]

Google Analytic reports are famously incorrect about many things. I stopped using GA a few years ago for that and a couple other reasons; the most significant of which is for some users GA will drastically slow the page load. That especially hurts mobile.

For that matter, when it comes to page loads, Google Adsense reports are never correct IMO. I see exactly how many times a certain page w/ Adsense is loaded at my server but Adsense will always report it loads much less; usually about 12% to 15% less.

[frankleeceo]

Just a side note if you are seeing significantly higher adsense numbers and use other networks as passbacks. It could be a result of passback loop. Third party -> adsense -> third party -> back to adsense indefinitely. I actually accidentally did this early last month and noticed my glitch to have it fixed right away. But with only 10% higher this probably wasn't your case.

If multiple units are implemented, sometimes different ad units will count to multiple page views. I see this most often when adsense is being passed to from other networks. I believe that there are sometimes internal reporting errors as well when adsense itself is passing to third partys within itself. With this said, I usually find Impression value more accurate given my network chain setup.

Usually I would disregard the slight higher pageview effect unless the pageviews jumps more than expected value within a short period of time. Then that might become something of concern.

Overall I would say not worry about it, but only pay more attention when there are noticeable changes in the relationship between pageviews, ad impressions, and their respective RPM. And comparing numbers from multiple sources is generally like comparing apples to oranges. I would generally stick to the relationship within one platform as a better analytical method. I.e. Adsense to adsense numbers in the last week...analytics to analytics number etc. I wouldn't concern too much unless the discrepancy gap is more than 20%. (but if adsense value is much lower than analytics, then I would pay a little more attention though, since adsense is money...analytics is just well..optional information).

[keyplyr]

Good point frankleeceo

I no longer use alternate ads, but when I did earlier in the year, I noticed that happening several times. If you put your ad code in a div, you can set a JS to stop that div from loading at any number. The displayed result will be the same (nothing) but it will help your analytics.