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May 2017 AdSense Earnings & Observations

     
9:53 pm on May 1, 2017 (gmt 0)

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Today has started off very well, 28 clicks and I'm already into double figures
4:50 pm on May 13, 2017 (gmt 0)

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@glitterball

I have not noticed this bug recently. However I have had seen this behavior before last year or 2 years ago, where adsense pagevews are incorrectly counted upwards without no extra earning (double, triple in my case). I did not dig too much into it. The scenario lasted 3~4 days and gradually returned to normal. Other than the unusual erroneous reporting I saw no other ill effects.

Earning for may so far has been fairly stable and comparable to april. The last week saw some bumps possibly due to Mother's Day campaigns.
7:37 pm on May 14, 2017 (gmt 0)

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I'm having some weird increase in page views too that doesn't match my stats for my individual sites... but what's weirder is the page view totals are MORE than impression totals!

It's so weird.
9:07 am on May 15, 2017 (gmt 0)

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Still seeing the exaggerated page views - and yes, page views are more than double the impression total.
I would just put that down to Google not serving Ads to this phantom traffic.

Earnings doubled yesterday from Friday and Saturday (which were both very low).

Not sure if anyone has noted this before, but I can tell from the Adsense reporting roughly what the day's total will be from the first 2 hours of the adsense day.
E.g. if the first 2 hours are good, then the day's total will be good. If the first hour or two is slow, then the entire day will be bad.

Today is looking good ;-)
5:35 am on May 16, 2017 (gmt 0)

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Here is what has been happening to me for over a year now.

5k page views from the U.K generates about 175 clicks daily.
5k page views from the U.S generates only about 10 clicks daily.

100% organic traffic

Please can someone explain to me why this has been happening to me? I really feel like something is wrong with Adsense or folks from the U.S just don't click on ads.
6:04 am on May 16, 2017 (gmt 0)

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As I see, some are facing problem with AdSense - It is showing wrong report. I faced it too. In my case, My RPM was 300$ plus, CTR over 200%. Plus my actual page views of last 7 days were 70K, but Adsense was showing 200 ONLY.

My manager asked Google and they told us that the first ad unit on site should be of AdSense or else it will throw reports. And I had placed AdX unit above fold. After I removed it, boom! My stats on Adsense were: 3-5$ RPM, 0.70% CTR, 60K pageviews. Normal!
12:00 pm on May 16, 2017 (gmt 0)

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I had a strange good Monday, but the dream is over! Tuesday is back to misery time.
1:00 pm on May 16, 2017 (gmt 0)

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@Mentat+ Same here. RPM was amazing yesterday and so was the earning! But today it is back to normal :(
1:39 pm on May 16, 2017 (gmt 0)

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@Halaspike is your content targeted in someway to the UK? Are you in the UK?

I look at my stats and I see the opposite. The US traffic performs much better than the US traffic. Mind you I have more US traffic. Which make sense as the site is targeting the US specifically.

You say 5k page views for each but are the number of sessions the same. In other words what is pages/sessions stat for US, UK?
3:35 pm on May 16, 2017 (gmt 0)

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I have changed my layout completely now. I've done away with any units in the left or right hand column. I'm utilising responsive link units, 250 x 300 static units and responsive units that are embedded between paragraphs on my articles.

This brings me onto a question about channels. I have is different articles on subjects on my website. Should I make a custom channel for each particular subject? It dawned upon me that an advertiser may want to show his advert on just one article, rather than all of them. I tend to assign one custom channel someone ad unit. However, I'm not sure whether an advertiser could pick and choose which pages you want it is ads to show one. I would imagine that if he utilises a certain channel than his ad will show on all of them. I'm sure someone will know the answer.
8:00 pm on May 16, 2017 (gmt 0)

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@NickMNS my content is not targeted to any country.

It's only the U.S traffic that performs very poorly. 4k page views from Canada generates about 120 clicks daily, don't know why 5k page views from the U.S generates only about 10 clicks daily.

Looks like the U.S traffic google sends me is pure zombies.
8:25 pm on May 16, 2017 (gmt 0)

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@Halaspike, I have a lot of sites, all of which target specific local regions in the US.

One of my sites had 129,078 pageviews, and 144 clicks (0.11%). Another had 40,973 pageviews, and 58 clicks (0.14%). The wide majority of my traffic comes from local marketing, not Google.

At 10/5000 (0.2%), you're doing a little better than my sites.

Is the value of the clicks in Canada or the UK the same or better than the clicks in the US? If so, and you can get so many more... maybe I need to start targeting Canada! lol
9:15 pm on May 16, 2017 (gmt 0)

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@csdude55 yeah the value of clicks from Canada & UK on my site is the same and sometimes better than clicks from the US. Around $0.2 to $1 per click.
1:39 am on May 17, 2017 (gmt 0)

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You've convinced me, I'm gonna build a site to target a city in Canada and see what happens :)

My smallest site has about 1000 pageviews a day, which barely pays for the domain and bandwidth. But with that difference in mind, a site with the same traffic in Canada would be pretty valuable (at least enough to justify its own marketing budget). Might as well try, anyway... :)
4:57 am on May 17, 2017 (gmt 0)

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My CTR and revenue has dropped by 90% since April, and hit an all time low CTR of 0.02%. I've had consistent revenue for 2.5 years, then got the sudden drop in April. I now have the "Visit Site" 2 click ads on mobile, although I'm not violating any terms for ad layout. Adsense techs refuse to say anything specific on why my site is falsely flagged for invalid clicks and just give me generic cut and paste answers.
1:51 am on May 18, 2017 (gmt 0)

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I think that I am experiencing a bug where ad balancer appears not to be working (This started midday yesterday). Adsense is somehow taking all the impressions instead of respecting the ad balance directive. Anyone seeing this?
11:08 am on May 18, 2017 (gmt 0)

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@frankleeceo I noticed this too. I have it set to 55/100 but for some reason adsense showing up all the time, although it worked previously.
7:11 pm on May 18, 2017 (gmt 0)

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I'm seeing the same glitch. I think it started yesterday.
8:05 pm on May 18, 2017 (gmt 0)

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If you have adsense email support, please email them and let them know about the ad balance bug! It seems that they are not aware of the issue yet.
8:26 pm on May 18, 2017 (gmt 0)

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Does a 50% fill rate, really means that only 50% of ads will be served. (meaning a coverage of ~50%) or, does it mean that Adsense serves only the 50% most paying ads? In that case, the 50% most paying ads, can fill nearly 100% of the ad slots by moment. Isn't it?
10:34 pm on May 18, 2017 (gmt 0)

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@franklee I see the same as of yesterday, my fill rate is at 100%

@Peter_S 50% means 50% coverage. It has nothing to do with the most paying ads/
11:21 pm on May 18, 2017 (gmt 0)

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Despite my earnings being around the same level as the month before (well 20% less), Adsense decided I had invalid clicks. They reduced my next pay out by 60%. Hundreds of dollars. This is despite the websites performing at these level for years with no previous warnings. Vast majority of clicks are USA and UK. Something very fishy going on Adsense. Might be time to give it the flick and just promote offers.
12:50 am on May 19, 2017 (gmt 0)

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I've just spent the last few days making radical changes to my AdSense layout. I've completely done away with any side ads and I've also removed any menus that were contained in the right or left hand column was. I did this because the majority of my traffic seemed to come from mobile. This now means that anyone looking at my site on a mobile device won't have to scroll all the way to the bottom for any menus. Because my site is really wide now the responsive unit look really good in between convent. Have also put some 300 x 600 units within some of the larger paragraphs of text. And this evening I had a 6 click on one of the 300 x 600 units.
4:51 am on May 19, 2017 (gmt 0)

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Can you guys please check if your RPM has dropped in last 2 days? I'm seeing a huge drop.
5:00 am on May 19, 2017 (gmt 0)

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Update on my site since the beginning of May: HUGE upturn in revenue since I did away with the Quickstart ads and redid all the ad placements myself back to where I wanted them again. Like, 5x daily revenue over my average in April and double what I normally consider a successful average day. Also, I had no idea that Google did away with the "3 ads per page" rule because I had been bending over backwards to adhere to that for years, and it turns out I could have been experimenting with all kinds of crazy stuff since last August!

Anyway, moral of the story for me: Quickstart is not a useful replacement for the Wordpress plugin whatsoever.
5:04 am on May 19, 2017 (gmt 0)

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@MayankParmar... me too ... my RPM dropped suddenly 30-40% since 24 - 48 hours and it's still dropping now and my current RPM is 50% of RPM in Wednesday. That's really horrible !
5:50 am on May 19, 2017 (gmt 0)

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@Teddy_Core+ Ah, man! That's disgusting. Just two days ago, My RPM was over 1$ and now it is 0.30$ :( However, I'm bit relaxed to see I'm not alone.
6:23 am on May 19, 2017 (gmt 0)

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I don't even like to look at mine anymore, it stresses me out when there's nothing I can do. But I do see that my Impression RPM dropped on 5/13, too.

We're not supposed to give exact numbers on here (I think it's a Google violation), but my percentage differences were:

5/12 compared to 5/5: +8.7% (made more on 5/12 than 5/5)
5/13 compared to 5/6: -44.7%
5/14 compared to 5/7: -53.8%
5/15 compared to 5/8: -76.7% (no joke)
5/16 compared to 5/9: -65.3%
5/17 compared to 5/10: -53.5%
5/18 compared to 5/11: -67.9%

Average: -64.2%

Clicks went up a lot, though (+41.8%), so Page RPM went up by 11%.
7:20 am on May 19, 2017 (gmt 0)

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I'm surprised but also jealous about some of you guys. My website is in Dutch but I get visitors from the US who are looking for information about the subjects on my website. US is by far the best country with a RPM of about $7.00. So I'm surprised I see those low numbers here. I'm jealous because my English isn't perfect so I wouldn't consider a website in English. By the way the CTR is also a lot better than from my country.
10:47 am on May 19, 2017 (gmt 0)

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@Peter_S 50% means 50% coverage. It has nothing to do with the most paying ads/

I suspect this is more complex than this. I am certainly wrong, but what I observe is that, I set up my ad balance to 50%. My coverage went from ~100 % to ~75%. When I look in detail, my coverage for North American visitors (desktop+mobile) is ~90%, while for some European countries, it's bellow 30%, and nearly zero for African countries. But I am certainly wrong, and misinterpret things.
2:20 pm on May 19, 2017 (gmt 0)

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rspwfaq
"Also, I had no idea that Google did away with the "3 ads per page" rule because I had been bending over backwards to adhere to that for years, and it turns out I could have been experimenting with all kinds of crazy stuff since last August! "

Know what you mean. Got a violation notice last year about having a 300x250 ad above the fold for mobile, bent over backwards researching the best way to resolve this and then had to change them for ALL of my sites. Then found out yesterday that Google removed this policy and now you can have a 300x250 ad above the fold for mobile.

Quick question for anyone who runs responsive layouts for desktop/mobile. How do you load ads for desktop and then for mobile? Originally I was planning to use display:none via media queries so that the 300x250 ad would show for desktops then hide it via mobile version and then display a mobile version of the ad. But after reviewing their policy, they dont allow this, so the only way I saw was compliant was to use responsive ads. Anyone else come to this conclusion? Or is there a different way to do this that is compliant with Google Adsense policy?
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