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Are these Adsense settings good?

     
1:23 pm on Feb 17, 2017 (gmt 0)

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I have gone with the 336 by 280 as I find this to work well on both desktop and mobile (mobile users make up about half of all users on the site) in terms of size and exposure. The settings are text ads only on synchronous setting whilst allowing third party advertisers with user-based ads disabled. I have image ads disabled because I get the impression these days lot of cheap image ads are getting through.

Google certified networks on as are general and sensitive categories.

Today's ad fill rate setting is at 74% with 100% earnings.

Disregarding ad size, would you say all other settings were good.
1:47 pm on Feb 17, 2017 (gmt 0)

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You should use responsive ad units, so that they can be scaled down for mobile users as 336, is wider than many mobile screens.

Also be careful if you use a 280 height ad on mobile that it does not appear above the fold, as that will land you a penalty. The max height for above the fold ad on mobile is 100.

Also it is best to use async ads so that they do not prevent your page content from loading and slowing down your page speed.
2:16 pm on Feb 17, 2017 (gmt 0)

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I would recommend that you run the "experiment tool", to be sure that you really want text-only and Adwords-only...
10:14 am on Feb 18, 2017 (gmt 0)

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336 wide doesn't make sense for mobile. 300X250 is perfect
1:14 pm on Feb 18, 2017 (gmt 0)

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I think there's some debate as to whether there's a difference in CPC between synchronous and asynchronous ads. I don't see why there should be. Probably coincidence.

The 336 ad I have is actually not quite above fold now that I look at it, its after paragraph two, so its quite close but definitely requires tiny bit of scrolling down on the mobile before it shows. I can see how you mean 336 might not show up entirely on some some mobiles but the bigger screens e.g. above 5 inch it shows up fine. I may consider a responsive ad for that spot but change the size from auto to rectangle because I find the 468 shows up be default, which has a very low CTR on desktop and tablet even if it adjusts size for mobiles. Changing it to rectangle means you get a very large rectangle on desktop but still retain the mobile ad. But I am worried there could be a lower inventory of advertisers for this size.

Does anyone if adsense allows collapsible ad when there's nothing to show. I have set the slider to 100% revenue with 68% ads and seeing white space where the ad would be.
2:12 pm on Feb 18, 2017 (gmt 0)

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You can set the responsive size to anything you like. I have mine set at the standard desktop sizes, 728x90 or 336 x 280 or 300 x 600 depending where on the page it shows. I only constrain the height on mobile to 100px.

As far as I know there is no collapsible format. Use a some backup content to fill the blanks. You can use to the space to promote other content on your site or to promote another site. Checkout the ad-balancer thread for a full discussion.
11:52 am on Feb 19, 2017 (gmt 0)

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How do I change the responsive ad to 336? I can edit the "auto" size to "rectangle" and this results in a large rectangle on desktop and a regular mobile ad on mobiles, but I am not sure if I'll be served with the higher paying ads in the large rectangle because its not a traditional format.
 

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